Welcome to part 2 of this 3 part series. Your evergreen lead magnet customer journey is a continuation of your lead magnet content and introduces your sales leads to your product or service. It’s where you start to educate your sales leads on the relevance and importance of each of the features and benefits that make up your product or service. This allows you to connect your product or service to your sales leads end desired results that they’re searching for.

Your Evergreen Lead Magnet Customer Journey

Your Evergreen Lead Magnet Customer Journey plays three very serious roles that relate directly to your future online success, the first is to prove that cold sales leads are interested in your one thing product or service and the second is to convert your cold sales leads into warm sales leads by getting them to consume your content and resonate with your One Thing product or service.

And the third is to plant the actions that you want your sales leads to take later on within your sales funnel. For example, if you want them to attend your webinars or an event, you would start to explain the importance of them now, so by the time you invite them, they are pre-sold and wanting to attend.

Your Evergreen Lead Magnet Customer Journey Influences Your Sales Leads Buying Behaviours

This also means, if your sales leads do not resonate with your content at this point, they will unsubscribe to stop receiving your content. This is the perfect way to filter out the time wasters who were never going to purchase from you anyway.

Lead Magnet

Your Digital Sales content needs to be highly accountable, data-driven and focused on generating more efficient and profitable sales.

To do this the Growth Funnel Journey uses a specific signature system that leverages the main emotional sales triggers that help to influence your sales leads buying behaviors.

We all know about the many amazing benefits of blogging, social media posting, creating actionable content, creating YouTube videos and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, film, and create content!

Your Evergreen Lead Magnet Customer Journey

In today’s busy workplace, the quantity of work that needs to be completed and the speed at which we have to do it, is far greater than it was just a few years ago. We need new tools and systems to help us keep up.

That’s why we created a signature content creation system that uses specific algorithms to provide an outstanding framework for managing time and maximising content creation.

The section and topic questionnaire is part of element 2 where you will be answering a simple set of questions. Your answers will have a specific role to play within your Growth Funnel Journey. To make it easier, the questions have been designed to help you break your product or service into 3 core sections that cover the main topics that will be used to attract and educate your sales leads within your Lead Magnet Customer Journey.

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In section 1 the questions focus on a topic called ‘The Foundation’. Which simply means you go through the features and benefits that are associated to the foundation of your One Thing product or service.

Customer Journey

In section 2 the questions focus on a topic called ‘The Core Components’. These make up the building blocks of your One Thing product or service.

Then in section 3, the questions focus on the solution that your Ideal Clients are searching for. The solution that fixes the problem that is at the forefront of their mind, especially when it comes to purchasing a solution. This allows you to provide them with enough information about your product or service, so when they’re ready to purchase, they will be more inclined to purchase from you.

Your Sales leads Buying Behaviours = Profitable Sales

Your Evergreen Lead Magnet Customer Journey

The section and topic questionnaire is part of element 2 where you will be answering a simple set of questions. Your answers will have a specific role to play within your Growth Funnel Journey.

To make it easier, the questions have been designed to help you break your product or service into 3 core sections that cover the main topics that will be used to attract and educate your sales leads within your Lead Magnet Customer Journey.

In section 1 the questions focus on a topic called ‘The Foundation’. Which simply means you go through the features and benefits that are associated to the foundation of your One Thing product or service.

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Lead Magnet eBook and Video Series so you can quickly find out what’s working and why, so you can do more of it!)

Lead Magnet Free eBook and Video Guide

In section 2 the questions focus on a topic called ‘The Core Components’. These make up the building blocks of your One Thing product or service.

Evergreen Lead Magnet

Then in section 3, the questions focus on the solution that your Ideal Clients are searching for. The solution that fixes the problem that is at the forefront of their mind, especially when it comes to purchasing a solution. This allows you to provide them with enough information about your product or service, so when they’re ready to purchase, they will be more inclined to purchase from you.

Your Evergreen Lead Magnet Customer Journey

We all know about the benefits of blogging, social media posting, creating actionable content, creating videos and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, and create the content that’s required!

That’s why we created our signature content creation system that use a unique set of algorithms for managing time and maximising content creation.

These algorithms help us to create your content faster, avoid making unnecessary mistakes and help you to feel less overwhelmed when you are helping us to creating and customise the content for your Social Media Posts, Blogs, Website Pages, Email Campaigns and of course your Lead Magnet customer Journey.

It’s the unique things you do in your business that make you stand out from the competition. It’s what allows you to deliver the right solution, to the right ideal client at the exact right time.

Magnet Customer

The closer you can get to showing your sales leads that your product or service is the perfect solution they’re searching for, the greater your chances are of developing trust, building authority and converting them into ideal buying clients.

If you would like to learn more, simply click through to watch our free introduction course. It has a series of short videos that can help you better understand how we can help your business attract more sales leads.

Lead Magnets Are No Longer Working, Find Out What You Can Do About It

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