Welcome to Part 3 of this 3 part series. Your lead magnet content will help your business to reach its full potential and start generating a consistent, predictable and highly qualified flow of new sales leads that can be converted into profitable sales.

The more you refine your product or service lead magnet content, the higher your conversions become and the more you filter out the time wasters. You need to know exactly who your Ideal Client is, so you can highlight the key emotional selling triggers that makes up your ideal clients buying journey.

That way you will attract similar sales leads into your sales funnel and make more sales. If you can describe your ideal clients pain state better than they can, then they will automatically and unconsciously credit you with knowing the solution. Your lead magnet content, ad copy, emails and other marketing will virtually ‘write itself’ as you use the language of your ideal client.

Before you even think about creating your lead magnet content or building a sales funnel, you need to start with researching, and refining your product or service to narrow it down to just one thing.

Your Lead Magnet Content Influences Your Sales Leads Buying Behaviours

The more focused and specific you are with your product or service messaging, the more ideal clients you will attract. You must know your key target market and understand your key target audience.

highly qualified sales leads

Your ideal client is the exact person you want to attract into your sales funnel. And that’s because they are someone who finds the perfect solution to their problems or needs in your product or service.

Your Ideal Client will be loyal to your company, frequently use or buy your products or services, and will be more likely to recommend you to their friends and colleagues. Which means it’s critical to be specific and know exactly who they are. When you know exactly who you want to attract, you can refine your product or service into a single focused message that allows you to stand out amongst all this digital marketing noise and get your product or service noticed by your Ideal Client, so you can make more profitable sales.

Your lead magnet content needs to be highly accountable, data-driven and focused on generating more efficient and profitable sales. To do this the Growth Funnel Journey uses a specific signature system that leverages the main emotional sales triggers that help to influence your sales leads buying behaviors.

We all know about the many amazing benefits of blogging, social media posting, creating actionable content, creating YouTube videos and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, film, and create content!

In today’s busy workplace, the quantity of work that needs to be completed and the speed at which we have to do it, is far greater than it was just a few years ago. We need new tools and systems to help us keep up.

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That’s why we created a signature content creation system that uses specific algorithms to provide an outstanding framework for managing time and maximising lead magnet content creation. Then in the second questionnaire we focus on a series of emotional sales triggers that help to influence your sales leads buying behaviours, I call this your WHY messaging.

By knowing what your sales leads emotional triggers are and positioning them within a custom built sales funnel structure, you can deliver the right message, at the right time, to the right person, and solve the right problem, which makes it very clear that your product or service is going to be the only solution they need.

It’s important to know that these emotional sales triggers don’t make your lead magnet content come across as salesy or pushy. Instead they simply help to focus your lead magnet content on the areas that influence your sales leads buying behaviors.

Your Lead Magnet Content = Profitable Sales

Your Evergreen Lead Magnet Customer Journey

Then in the second questionnaire we focus on a series of emotional sales triggers that help to influence your sales leads buying behaviours, I call this your WHY messaging.

By knowing what your sales leads emotional triggers are and positioning them within a custom built sales funnel structure, you can deliver the right message, at the right time, to the right person, and solve the right problem, which makes it very clear that your product or service is going to be the only solution they need.

It’s important to know that these emotional sales triggers don’t make your content come across as salesy or pushy. Instead they simply help to focus your content on the areas that influence your sales leads buying behaviors.

First we focus on the ‘Pain and Gain’ state of your sales leads. This is the pain that your sales lead are currently focused on and the ultimate gain state that they are searching for.

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In section 2 we focus on ‘Agitate and Logic’. This is where you stir things up a bit so it creates some discomfort. There’s a reason why they are searching for a solution, so you need to agitate their pain by making it more emotional. This is where you pour a little salt onto the wound you’ve just pointed out.

agitate and logic

Lastly in section 3, we focus on ‘Solution and Fear’. This is the solution that your sales leads will achieve once they purchase your product or service. And the fear is similar to FOMO ‘fear of missing out’, which means if they don’t take the required action to implement your product or service and achieve the desired results they are searching for, then you highlight that nothing will ever change and they will remain in their pain state.

After completing these questionnaires we take your answers and integrate them into specific algorithms that create your social media posts, emails, blogs your Trojan Horse Lead Magnet and your Evergreen Lead Magnet Customer Journey.

This system helps us to (1) create content faster, (2) avoid mistakes and wasting time staring at a blank screen, and (3) feel less stressed and overwhelmed when creating 75 x YouTube Videos, 75 x Social Media Posts, 14 x Blogs, 37 x Website Pages, 6 x Email Campaigns that contain 85 emails, and of course your Lead Magnet and your the Lead Magnet Customer Journey.

And then your answers are inputted into Element 3 which is your custom built sales and marketing funnel structure so you are up and running within an acceptable time frame.

So if you are ready to get started. Then contact us and we can start with repurposing your blogs, press releases, newsletters, white papers and more by instantly converting them into dozens of pre-hashtagged and pre-shortlinked social media posts.

We will then bulk-schedule multiple social media posts and publish them out over daily, weekly or monthly intervals.

This will significantly increase your productivity and save you endless hours of staring at a blank page, and wondering what to write.

We create and publish social media content across Twitter, Facebook, LinkedIn, Youtube and even Instagram. We can submit your posts and attachments for approvals, or we can simply publish them directly.

social media

As soon as we set up your entire social media foundation, you will have a consistent flow of 100’s of social media posts and you will start to increase your Post Engagements, Potential Reach, Impressions, and start driving traffic to your lead magnet to convert them into highly qualified sales leads.

Then you can start to build your community and use your lead magnet content to convert your sales leads into ideal buying clients.

Sales is a numbers game and a conversion game. So it’s time to increase your numbers and increase your conversions. That is how you will build your business and live the life you deserve.

Lead Magnets Are No Longer Working, Find Out What You Can Do About It

lead magnet
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