The section and topic questionnaire is part of element 2 where you will be answering a simple set of questions. Your answers will have a specific role to play within your Growth Funnel Journey. To make it easier, the questions have been designed to help you break your product or service into 3 core sections that cover the main topics that will be used to attract and educate your sales leads within your Lead Magnet Customer Journey.
In section 1 the questions focus on a topic called ‘The Foundation’. Which simply means you go through the features and benefits that are associated to the foundation of your One Thing product or service.
In section 2 the questions focus on a topic called ‘The Core Components’. These make up the building blocks of your One Thing product or service.
Then in section 3, the questions focus on the solution that your Ideal Clients are searching for. The solution that fixes the problem that is at the forefront of their mind, especially when it comes to purchasing a solution. This allows you to provide them with enough information about your product or service, so when they’re ready to purchase, they will be more inclined to purchase from you.
Your Lead Magnet Content Influences Your Sales Leads Buying Behaviours
The section and topic questionnaire is part of element 2 where you will be answering a simple set of questions. Your answers will have a specific role to play within your Growth Funnel Journey.
To make it easier, the Section and Topic Questionnaire has been designed to help break your product or service into 3 core sections. These sections cover the main topics that will be used to attract and educate your sales leads within your Lead Magnet Customer Journey.
We all know about the benefits of blogging, social media posting, creating actionable content, creating videos and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, and create the content that’s required!
That’s why we created our signature content creation system that uses a unique set of algorithms for managing time and maximising content creation.
These algorithms help us to create your content faster, avoid making unnecessary mistakes and help you to feel less overwhelmed when you are helping us to creating and customise the content for your Social Media Posts, Blogs, Website Pages, Email Campaigns and of course your Lead Magnet customer Journey.
It’s the unique things you do in your business that make you stand out from the competition. It’s what allows you to deliver the right solution, to the right ideal client at the exact right time.
Your Lead Magnet Content Comes From Your Section and Topic Questionnaire
The closer you can get to showing your sales leads that your product or service is the perfect solution they’re searching for, the greater your chances are of developing trust, building authority and converting them into ideal buying clients.
This is a 3 step system that drives optimal visibility and demand through all your digital channels in order to maximise your revenue and profits from your Digital Marketing Strategy.
Even though there are 3 steps within element 3, we start with Step 1 so it allows us to test your content and make the necessary changes required to get it performing at its optimal conversion rates.
(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Lead Magnet eBook and Video Series so you can quickly find out what’s working and why, so you can do more of it!)
Once we have the proof that there is demand for your product or service and your content is attracting new sales leads and converting them into warm sales leads, we then move onto Step 2 and implement the additional transformation techniques to generate a consistent, predictable and highly qualified flow of new sales leads that can easily be converted into profitable sales.
And Step 3 is reserved for companies who are interested in taking their online digital marketing strategy to a whole new level with specific value added services that provide a much higher return on your marketing investment.
In Step 2, we focus on Transformation. This is where you start to transform your warm sales leads away from consuming your free content and over to purchasing your product or service so they become your Ideal Clients.
It’s time to get your warm sales leads implementing your product or service strategies. As soon as your sales leads convert over to Ideal Clients, you become the go to authority within your chosen field of expertise.
As you begin to build trust, authority, and develop long term relationships, you slowly start to transform the balance away from the old limiting ‘trading your time for money’ model where you talking to just 1 client at a time, and transform over to a new leveraged 1 to many model, where you talk to 100’s of clients in the same time it would take to talk to just 1 client, therefore making it possible to generate a consistent, predictable and profitable revenue growth.
And if your product or service has successfully resonated with your sales leads and connected to their pain state of the solution they are searching for, then you have created the perfect synchronicity, of the Right Content, at the Right Time, delivered to the Right Person. Which means selling your product or services in step 2 becomes significantly easier.
Now that you have a growing community full of warm sales leads who are all consuming your content, all you need to do is provide them with their next logical step to achieving the end desired result they are searching for.
As they start to take their next logical steps, they start transforming into Ideal Buying Clients. And once again step 2 has its own set of 8 new conversion focal points that are all connected to each other to ensure the success of your sales funnel.
Think of your sales funnel as a chain, it’s only going to be as strong as its weakest link. Which means each link of your growth funnel journey chain is a conversion focal point. And each one needs to be monitored and maintained so its performing at its maximum strength.
Your conversion focal points are directly related to your profitable sales, so the more you take control of each one, the more profitable revenue you generate on a consistent, and predictable basis.
This means you don’t actually need to sell your online products or services, instead you just need to keep providing your ideal clients with their next logical steps.
Which means they decide to purchase your product or services when the time is right and they are ready. After all, if they see your product or services as their next logical step to take, and they know it’s going to work for them, then they’re going to want to purchase it.
They are all in your sales funnel and part of your community for a specific reason, they want to achieve their end desired results, so now is the perfect time to sell your product or service so they can start implementing and achieving the results they need.
And don’t forget, the more sales leads you transform over to Ideal Clients, the more you become the go to authority within your chosen field of expertise and the more your warm sales leads will want to do the same.
Which of course, also means, that’s how you create a fully automated sales funnel that generates consistent, predictable and highly qualified sales leads that convert into profitable sales.