In today’s busy Digital Sales and Marketing workplace, the quantity of work that needs to be completed and the speed at which we have to do it, is far greater than it was just a few years ago. Whether we like it or not, we need new tools and systems to help us keep up.
That’s why we created a signature content creation system that uses specific algorithms to provide an outstanding framework for managing time and maximising content creation.
Once your the Sections and Topic questionnaire has been completed and we have created and posted your 51 x Blogs, 369 x social media posts and started converting your digital sales and marketing traffic with your Trojan Horse Lead Magnet and Evergreen Customer Journey content.
It’s time to jump into the second questionnaire and focus on a series of emotional sales triggers that help to influence your sales leads buying behaviours, we call this your WHY messaging and it’s designed to increase your conversions and generate more profitable sales.
By knowing what your sales leads emotional triggers are and positioning them within a custom built sales funnel structure, you can deliver the right message, at the right time, to the right person, and solve the right problem, which makes it very clear that your product or service is going to be the only solution they need.
Your Lead Magnet Content Influences Your Digital Sales and Marketing
It’s important to know that these emotional sales triggers don’t make your content come across as salesy or pushy. Instead they simply help to focus your digital sales and marketing content on the areas that influence your sales leads buying behaviours.
First we focus on the ‘Pain and Gain’ state of your sales leads. This is the pain that your sales lead are currently focused on and the ultimate gain state that they are searching for.
In section 2 we focus on ‘Agitate and Logic’. This is where you stir things up a bit so it creates some discomfort. There’s a reason why they are searching for a solution, so you need to agitate their pain by making it more emotional. This is where you pour a little salt onto the wound you’ve just pointed out.
Lastly in section 3, we focus on ‘Solution and Fear’. This is the solution that your sales leads will achieve once they purchase your product or service.
And the fear is similar to FOMO ‘fear of missing out’, which means if they don’t take the required action to implement your product or service and achieve the desired results they are searching for, then you highlight that nothing will ever change and they will remain in their pain state.
After completing these questionnaires we take your answers and integrate them into specific digital sales and marketing algorithms that create your social media posts, emails, blogs your Trojan Horse Lead Magnet and your Evergreen Lead Magnet Customer Journey.
This system helps us to (1) create content faster, (2) avoid mistakes and wasting time staring at a blank screen, and (3) feel less stressed and overwhelmed when creating 75 x YouTube Videos, 75 x Social Media Posts, 14 x Blogs, 37 x Website Pages, 6 x Email Campaigns that contain 85 emails, and of course your Lead Magnet and your the Lead Magnet Customer Journey.
Your Lead Magnet Content Comes From Your Section and Topic Questionnaire
And then your answers are inputted into Element 3 which is your custom built sales and marketing funnel structure so you are up and running within an acceptable time frame.
This is a 3 step system that drives optimal visibility and demand through all your digital channels in order to maximise your revenue and profits from your digital sales and marketing strategy.
Even though there are 3 steps within element 3, we start with Step 1 so it allows us to test your content and make the necessary changes required to get it performing at its optimal conversion rates.
Once we have the proof that there is demand for your product or service and your content is attracting new sales leads and converting them into warm sales leads, we then move onto Step 2 and implement the additional transformation techniques to generate profitable sales.
(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Lead Magnet eBook and Video Series so you can quickly find out what’s working and why, so you can do more of it!)
And Step 3 is reserved for companies who are interested in taking their online digital marketing strategy to a whole new level with specific value added services that provide a much higher return on your marketing investment.
There are no shortcuts when it come to the Growth Funnel Journey and that’s why it works, that’s why we offer a choice of value added services within element 3, once your business is ready to take full advantage of them.
Once you have completed Step 1 and Step 2 you will know for yourself that your business and your new digital sales and marketing strategy is ready for these next logical steps and that’s why we give you the options to pick and choose which ones you want to apply to start generating more profitable sales.
These options are all about creating more Live conversations with your community. It’s a simple function of scale and volume.
The more sales leads you generate, the more people you have conversations with, the more conversations you have with more sales leads, means more market penetration, more opportunities to sell and more referrals from your brand ambassadors.
And these are all the things that give your business more impact in this world.
These 3 steps will automate and perpetuate your sales process and transform your digital marketing into a Digital Sales and Marketing system, that automates the conversion of cold sales leads into warm sales leads and then warm sales leads into into Ideal buying Clients, generating predictable monthly revenue for your online digital business. We focus on increasing the Conversations you have with your community so you create an environment of dialogue, rather than just monologue.
And when I say conversations, I’m talking about giving your sales leads and ideal clients more of your experience, knowledge and personal time. This can be achieved by offering premium value added services like webinars, events or seminars that can fast track their end desired results.
Step 3 has another set of 8 conversion focal points to make sure you can continue to track and analyse your results and make any changes to increase your conversion percentages and make a higher return on your marketing budget investment.
Step 3 gives you the choice to expand and dominate your chosen field of expertise.
Which means other businesses who compliment your field of expertise will want to join you, new ventures will start to develop and your business will start to expand even more.
And in step 3 you can afford to invest in industry standard software to measure, convert and control it all, via all of your 28 conversion focal points.
Your community will be established and growing at a healthy rate, which means you will need to integrate your community into everything you do within your sales funnel strategy.
Think about every community you’ve been a part of, from your group of friends to professional networking groups, to your neighborhood. Communities create loyalty based on common interests, personal passions, or even just familiar locations. Similarly, forming a community around your business is just as important as these social bonds. People are attracted to what you’re offering and people buy from people.
Your community will help you to establish trust and authority and improve customer loyalty. It will allow you to add value to your customer experience and improve customer service while creating brand ambassadors who rave about your product or service.
Building a community also organically increases word of mouth business. These communities can also provide you with brand ambassadors who provide you with valuable feedback about your products, services, and your business.
Whether it’s an event, seminar, webinar, or a LinkedIn Group or Private Facebook Group, when you give your community an easy place to come together and share, you’re building that loyal base of fans.
All in all, a large community opens doors. Marketing becomes much easier because your community spreads the word for you. Partnerships are easier to secure. JV partnerships get easier to find. You’re not just collecting followers on Instagram and Facebook… you’re teaming up with brand ambassadors who are personally invested in seeing you grow.
And that’s how you generate a consistent, predictable and highly qualified flow of new sales leads that can be converted into profitable sales.