The Growth Funnel Journey turns your lead magnet into a Trojan Horse, and that’s because your new sales leads have no idea how much value is concealed within it.
The main problem with the majority of lead magnets that business owners use, is that they act as glorified blog posts or offer content that is easily available from a simple google search and unfortunately, they end up collecting digital dust in your sales leads inbox.
But with this Trojan Horse lead magnet, your sales leads get immediate and unexpected value. As they begin to consume your content it builds trust and develops authority. Your Lead Magnet slowly builds relationships through very clever relationship building micro-commitments in the form of logical steps. These micro-commitments help to automate the conversion with your cold sales leads and convert them across to your Evergreen Lead Magnet Customer Journey.
When your sales leads are searching online, hanging out in social media, or reading blog posts, your Lead Magnet puts you in those same channels. It helps you attract new sales leads into your company by convincing them to give you their name and email address, in exchange for something that has perceived value.
Something that will help them move away from a specific problem that’s causing them to be in a pain state, and towards the solution they are searching for, in order to achieve their desired gain state.
Once you have your sales leads name and email address, you can get your product or service message in front of the best sales leads or potential ideal clients. Allowing your Lead Magnet to offer the right solution to the right problem at the right time to the right person. As they start to consume your information it builds trust, authority and long term relationships, through carefully crafted content that helps your business stand out and get noticed.
Converting your Lead Magnet Into A Trojan Horse
This Evergreen Lead Magnet Customer Journey is simply the continuation of the lead magnet content and introduces your sales leads to your product or service. It’s where you start to educate your sales leads on the relevance and importance of each of the features and benefits that make up your product or service.
This allows you to connect your product or service to your sales leads end desired results that they’re searching for.
Your Evergreen Lead Magnet Customer Journey plays three very serious roles that relate directly to your future online success, the first is to prove that cold sales leads are interested in your one thing product or service and the second is to convert your cold sales leads into warm sales leads by getting them to consume your content and resonate with your One Thing product or service. And the third is to plant the actions that you want your sales leads to take later on within your sales funnel. For example, if you want them to attend your webinars or an event, you would start to explain the importance of them now, so by the time you invite them, they are pre-sold and wanting to attend.
This also means, if your sales leads do not resonate with your content at this point, they will unsubscribe to stop receiving your content. This is the perfect way to filter out the time wasters who were never going to purchase from you anyway.
And this is why the Evergreen Lead Magnet Customer Journey is so powerful. The more cold sales leads you can get to consume this Lead Magnet Customer Journey content, the faster you will be able to test if your product or service is going to be successful, and the greater your chances are of converting them into ideal clients. The more ideal clients, means the more revenue you will generate.
The more you refine your product or service messaging, the higher your conversions become and the more you filter out the time wasters. You need to know exactly who your Ideal Client is, so you can highlight the key emotional selling triggers that makes up your ideal clients buying journey. That way you will attract similar sales leads into your sales funnel and make more sales.
Turning your Lead Magnet into a Trojan Horse helps to build trust, authority and relationships.
If you can describe your ideal clients pain state better than they can, then they will automatically and unconsciously credit you with knowing the solution. Your ad copy, emails and other marketing will virtually ‘write itself’ as you use the language of your ideal client.
Before you even think about creating content or building a sales funnel, you need to start with researching, and refining your product or service to narrow it down to just one thing. The more focused and specific you are with your product or service messaging, the more ideal clients you will attract. You must know your key target market and understand your key target audience. Your ideal client is the exact person you want to attract into your sales funnel. And that’s because they are someone who finds the perfect solution to their problems or needs in your product or service.
Your Ideal Client will be loyal to your company, frequently use or buy your products or services, and will be more likely to recommend you to their friends and colleagues. Which means it’s critical to be specific and know exactly who they are.
(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Lead Magnet eBook and Video Series so you can quickly find out what’s working and why, so you can do more of it!)
When you know exactly who you want to attract, you can refine your product or service into a single focused message that allows you to stand out amongst all this digital marketing noise and get your product or service noticed by your Ideal Client, so your business can reach its full potential and start generating a consistent, predictable and highly qualified flow of new sales leads that can be converted into profitable sales.
Your Digital Sales content needs to be highly accountable, data-driven and focused on generating more efficient and profitable sales.
To do this the Growth Funnel Journey uses a specific signature system that leverages the main emotional sales triggers that help to influence your sales leads buying behaviors.
We all know about the many amazing benefits of blogging, social media posting, creating actionable content, creating YouTube videos and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, film, and create content!
In today’s busy workplace, the quantity of work that needs to be completed and the speed at which we have to do it, is far greater than it was just a few years ago. We need new tools and systems to help us keep up.
That’s why we created a signature content creation system that uses specific algorithms that provide an outstanding framework for managing time and maximising content creation.
When you’re in front of the right customer, you know that your product or service is exactly what they need to solve their problems. So we take what’s already working for you and repurpose your content through a custom build sales and marketing funnel system that highlights the key emotional selling triggers that makes up your ideal clients buying journey.
We start with your first two conversion focal points of the Growth Funnel Journey. Your One Thing which represents your product or service and your Ideal Client who will be the person you want to attract into your sales funnel because you have the perfect solution to their current pain state. Which means your One Thing messaging needs to use the same words that your Ideal Client would use to describe their own pain state so that your product or service stands out and resonates with the solution they are searching for.
It is a process or model that allows you to focus your resources on the best opportunities available, to increase your chances of attracting your Ideal Client and thereby achieving a sustainable competitive advantage and generating a consistent, predictable and highly qualified flow of new sales leads that can easily be converted into profitable sales.
Your Lead Magnet will drive the effectiveness of your whole Growth Funnel Journey. When you deliver the right emotional sales triggers, to the right sales leads, based on One Thing that resonates with their specific needs, you will create profitable sales. So this is why we spend time refining your product or service into just one focused message and aligning it to what your ideal clients are currently searching for.
Your ‘One Thing’ and your ‘Ideal Client’ are the essential focal points that will make everything fall into place. It’s what you will be focusing your content creation around and who you will be focusing your marketing on. Even if your product or service is made up of many parts that create a whole, you still need to simplify and narrow your focus so that your messaging only talks about One Thing.
Allowing you to present an all-inclusive laser focused solution to your Ideal Client’s needs that are at the forefront of their minds. Versatility and adaptability are also what makes your One Thing solution unique.
The section and topic questionnaire is part of element 2 where you will be answering a simple set of questions. Your answers will have a specific role to play within your Growth Funnel Journey. To make it easier, the questions have been designed to help you break your product or service into 3 core sections that cover the main topics that will be used to attract and educate your sales leads within your Lead Magnet Customer Journey.
In section 1 the questions focus on a topic called ‘The Foundation’. Which simply means you go through the features and benefits that are associated to the foundation of your One Thing product or service.
In section 2 the questions focus on a topic called ‘The Core Components’. These make up the building blocks of your One Thing product or service.
Then in section 3, the questions focus on the solution that your Ideal Clients are searching for. The solution that fixes the problem that is at the forefront of their mind, especially when it comes to purchasing a solution.
This allows you to provide them with enough information about your product or service, so when they’re ready to purchase, they will be more inclined to purchase from you.
We all know about the benefits of blogging, social media posting, creating actionable content, creating videos and other forms of content marketing.
But one of the hardest parts is actually finding the time to sit down, write, and create the content that’s required!
That’s why we created our signature content creation system that use a unique set of algorithms for managing time and maximising content creation.
These algorithms help us to create your content faster, avoid making unnecessary mistakes and help you to feel less overwhelmed when you are helping us to creating and customise the content for your Social Media Posts, Blogs, Website Pages, Email Campaigns and of course your Lead Magnet customer Journey.
It’s the unique things you do in your business that makes you stand out from your competition. It’s what allows you to deliver the right solution, to the right ideal client at the exact right time.
The closer you can get to showing your sales leads that your product or service is the perfect solution they’re searching for, the greater your chances are of developing trust, building authority and converting them into ideal buying clients.
Then in the second questionnaire we focus on a series of emotional sales triggers that help to influence your sales leads buying behaviours, I call this your WHY messaging.
By knowing what your sales leads emotional triggers are and positioning them within a custom built sales funnel structure, you can deliver the right message, at the right time, to the right person, and solve the right problem, which makes it very clear that your product or service is going to be the only solution they need.
It’s important to know that these emotional sales triggers don’t make your content come across as salesy or pushy. Instead they simply help to focus your content on the areas that influence your sales leads buying behaviors.
First we focus on the ‘Pain and Gain’ state of your sales leads. This is the pain that your sales lead are currently focused on and the ultimate gain state that they are searching for.
In section 2 we focus on ‘Agitate and Logic’. This is where you stir things up a bit so it creates some discomfort. There’s a reason why they are searching for a solution, so you need to agitate their pain by making it more emotional. This is where you pour a little salt onto the wound you’ve just pointed out.
Lastly in section 3, we focus on ‘Solution and Fear’. This is the solution that your sales leads will achieve once they purchase your product or service. And the fear is similar to FOMO ‘fear of missing out’, which means if they don’t take the required action to implement your product or service and achieve the desired results they are searching for, then you highlight that nothing will ever change and they will remain in their pain state.
After completing these questionnaires we take your answers and integrate them into specific algorithms that create your social media posts, emails, blogs your Trojan Horse Lead Magnet and your Evergreen Lead Magnet Customer Journey.
This system helps us to (1) create content faster, (2) avoid mistakes and wasting time staring at a blank screen, and (3) feel less stressed and overwhelmed when creating 75 x YouTube Videos, 75 x Social Media Posts, 14 x Blogs, 37 x Website Pages, 6 x Email Campaigns that contain 85 emails, and of course your Lead Magnet and your the Lead Magnet Customer Journey.
And then your answers are inputted into Element 3 which is your custom built sales and marketing funnel structure so you are up and running within an acceptable time frame.
Element 3 of the Growth Funnel Journey is a 3 step system that drives optimal visibility and demand through all of your digital channels in order to maximise your revenue and profits from your Digital Marketing Strategy.
Even though there are 3 steps within element 3, we start with Step 1 so it allows us to test your content and make the necessary changes required to get it performing at its optimal conversion rates.
Once we have the proof that there is demand for your product or service and your lead magnet is attracting your new sales leads into your sales funnel and your lead magnet customer journey content is converting them into warm sales leads, then we can move onto Step 2. This is where we apply additional transformation techniques to generate a consistent, predictable and highly qualified flow of new sales leads that can easily be converted into profitable sales. And Step 3 is reserved for companies who are interested in taking their online digital marketing strategy to a whole new level with specific value added services that provide a much higher return on your marketing investment.
Element 3 starts with Step 1 which is all about testing your product or service Information that was created within Elements 1 and 2.
Step 1 makes sure your sales funnel is filtering out any time wasters and only attracting your ideal sales leads. It highlights any necessary changes that might be needed to make sure your Evergreen Lead Magnet Customer Journey is nurturing your sales leads.
Step 1 makes sure your Information is building trust, authority and developing long term business relationships. It highlights the emotional sales triggers that influence your sales leads buying behaviours.
And Step 1 is where we introduce a specific set of 12 conversion focal points that make sure your product or service is successfully generating profitable sales. You can’t know whether or not your sales funnel is going to be successful, unless your success can be defined, tracked and measured.
These 12 conversion focal points provide a set of defined metrics for your sales funnels success, making it easier to adjust your progress and produce a return on your marketing investment. With these 12 clear objectives, you eliminate any guesswork and create a winning sales funnel system.
These 3 steps will automate and perpetuate your sales process and transform your digital marketing into a Digital Sales and Marketing system, that automates the conversion of cold sales leads into warm sales leads and then warm sales leads into into Ideal buying Clients, generating predictable monthly revenue for your online digital business.
This is where you build the foundation that gets your content in front of your audience. Meaning you fill your sales funnel with ideal clients who are searching for the one solution that’s going to help them achieve their end desired result.
These sales leads will be interested in what your one thing product or service can deliver, therefore you will have a much higher chance of converting them into ideal buying clients once you prove to them that you have what they are searching for.
Once your sales leads start consuming your information, it will help you validate that your One Thing product or service content is in demand. As soon as you have the proof that your content is converting them into warm sales leads, you are ready to move onto step 2 and feel confident that you will gain a profitable return on your marketing investment.
In Step 2, we focus on Transformation. This is where you start to transform your warm sales leads away from consuming your free content and over to purchasing your product or service so they become your Ideal Clients.
It’s time to get your warm sales leads implementing your product or service strategies. As soon as your sales leads convert over to Ideal Clients, you become the go to authority within your chosen field of expertise.
As you begin to build trust, authority, and develop long term relationships, you slowly start to transform the balance away from the old limiting ‘trading your time for money’ model where you talking to just 1 client at a time, and transform over to a new leveraged 1 to many model, where you talk to 100’s of clients in the same time it would take to talk to just 1 client, therefore making it possible to generate a consistent, predictable and profitable revenue growth.
And if your product or service has successfully resonated with your sales leads and connected to their pain state of the solution they are searching for, then you have created the perfect synchronicity, of the Right Content, at the Right Time, delivered to the Right Person. Which means selling your product or services in step 2 becomes significantly easier.
Now that you have a growing community full of warm sales leads who are all consuming your content, all you need to do is provide them with their next logical step to achieving the end desired result they are searching for.
As they start to take their next logical steps, they start transforming into Ideal Buying Clients. And once again step 2 has its own set of 8 new conversion focal points that are all connected to each other to ensure the success of your sales funnel.
Think of your sales funnel as a chain, it’s only going to be as strong as its weakest link. Which means each link of your growth funnel journey chain is a conversion focal point. And each one needs to be monitored and maintained so its performing at its maximum strength.
Your conversion focal points are directly related to your profitable sales, so the more you take control of each one, the more profitable revenue you generate on a consistent, and predictable basis.
This means you don’t actually need to sell your online products or services, instead you just need to keep providing your ideal clients with their next logical steps.
Which means they decide to purchase your product or services when the time is right and they are ready. After all, if they see your product or services as their next logical step to take, and they know it’s going to work for them, then they’re going to want to purchase it.
They are all in your sales funnel and part of your community for a specific reason, they want to achieve their end desired results, so now is the perfect time to sell your product or service so they can start implementing and achieving the results they need.
And don’t forget, the more sales leads you transform over to Ideal Clients, the more you become the go to authority within your chosen field of expertise and the more your warm sales leads will want to do the same.
Which of course, also means, that’s how you create a fully automated sales funnel that generates consistent, predictable and highly qualified sales leads that convert into profitable sales.
There are no shortcuts when it come to the Growth Funnel Journey and that’s why it works, that’s why we offer a choice of value added services within element 3, once your business is ready to take full advantage of them.
Once you have completed Step 1 and Step 2 you will know for yourself that your business and your new digital sales and marketing strategy is ready for these next logical steps and that’s why we give you the options to pick and choose which ones you want to apply to start generating more profitable sales.
These options are all about creating more Live conversations with your community. It’s a simple function of scale and volume. The more sales leads you generate, the more people you have conversations with, the more conversations you have with more sales leads, means more market penetration, more opportunities to sell and more referrals from your brand ambassadors.
And these are all the things that give your business more impact in this world. These 3 steps will automate and perpetuate your sales process and transform your digital marketing into a Digital Sales and Marketing system, that automates the conversion of cold sales leads into warm sales leads and then warm sales leads into into Ideal buying Clients, generating predictable monthly revenue for your online digital business.
We focus on increasing the Conversations you have with your community so you create an environment of dialogue, rather than just monologue.
And when I say conversations, I’m talking about giving your sales leads and ideal clients more of your experience, knowledge and personal time. This can be achieved by offering premium services like webinars, events or seminars that can fast track their end desired results.
Step 3 has another set of 8 conversion focal points to make sure you can continue to track and analyse your results and make any changes to increase your conversion percentages and make a higher return on your marketing budget investment.
Step 3 gives you the choice to expand and dominate your chosen field of expertise.
Which means other businesses who compliment your field of expertise will want to join you, new ventures will start to develop and your business will start to expand even more.
And in step 3 you can afford to invest in industry standard software to measure, convert and control it all, via all of your 28 conversion focal points.
Your community will be established and growing at a healthy rate, which means you will need to integrate your community into everything you do within your sales funnel strategy.
Think about every community you’ve been a part of, from your group of friends to professional networking groups, to your neighborhood. Communities create loyalty based on common interests, personal passions, or even just familiar locations. Similarly, forming a community around your business is just as important as these social bonds. People are attracted to what you’re offering and people buy from people.
Your community will help you to establish trust and authority and improve customer loyalty. It will allow you to add value to your customer experience and improve customer service while creating brand ambassadors who rave about your product or service.
Building a community also organically increases word of mouth business. These communities can also provide you with brand ambassadors who provide you with valuable feedback about your products, services, and your business.
Whether it’s an event, seminar, webinar, or a LinkedIn Group or Private Facebook Group, when you give your community an easy place to come together and share, you’re building that loyal base of fans.
All in all, a large community opens doors. Marketing becomes much easier because your community spreads the word for you. Partnerships are easier to secure. JV partnerships get easier to find. You’re not just collecting followers on Instagram and Facebook… you’re teaming up with brand ambassadors who are personally invested in seeing you grow.
And that’s how you generate a consistent, predictable and highly qualified flow of new sales leads that can be converted into profitable sales.