This blog covers Step 1 Growth and is part 3 in a series of 9

The easiest way to attract your ideal clients into your business and influence their buying bahaviour is with your content. Your content will help convert cold traffic into interested email subscribers, and then into highly qualified sales leads who then talk with you and convert into ideal buying clients.

If you can describe your ideal clients pain state or current problem better than they can, they will automatically and unconsciously credit you with knowing the solution. When you know exactly who to attract with your content, you will attract more sales and convert them at a much higher percentage.

It is important to make sure your social media posting stays consistent across all of your social platforms. To help with this consistency we suggest that you post daily across all of your social platforms. That way when your ideal clients are on their social media they have a much higher chance of stumbling across one of your posts. Then when they read your posts, they will click and land on one of your blogs. Then your blog will have the same look and feel as your post and they will all provide the same consistent messaging.

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Your Content Helps Influence Your Ideal Clients Buying Behaviour

This is how you create consistent branding messaging that works together across all platforms and delivers a logical customer purchasing decision journey. Social Media Optimisation, involves using your social media platforms to raise awareness of your brand messaging and of course your product or service.

Your Social Media Optimisation is all about getting in front of and engaging with more ideal clients. It allows you to send out a message that gets your ideal clients clicking through to your blogs so you can start to build up more relationships.

Through interactive communities such as Facebook, LinkedIn, Twitter, groups, forums, and anywhere your business is mentioned or linked to socially, you can help enhance your company’s presence and online reputation. Effectively using social media will instil a feeling of trust within your ideal clients and encourage them to feel more familiar with your product or service.

Tracking your website visitors is critical to your success. You want to make sure that you win new ideal clients by starting with a great experience every time. When you can easily see how your ideal clients are interacting with your content and pages it becomes so much easier to influence their purchasing decisions. This means you can highlight the right information to the right people at the right time. Increasing your ideal clients engagement and…increasing sales!

Tracking your website visitors is critical to influencing your ideal clients buying behaviour

Ultimately, it’s what you do with all this information that’s important. The whole point of using Google Analytics is to gather information and make improvements that will lead to your online success. By keeping track of your on-going results you will have the ability to monitor and update your site on a regular basis.

Your Content Helps Influence Your Ideal Clients Buying Behaviour

Doing so will help you identify any existing or potential issues and learn what you need to do to create a solution that will increase visitor engagement and improve user experience.

As a business owner, you already know who your ideal clients are, they are the clients you meet and as soon as you start talking about your product or service they want to know more.

You don’t have to chase after them and they simply ‘get’ what you do and you ‘get’ them. Your product or service is exactly what they have been searching for and you are able to help them resolve the exact pain or problem and achieve the results they both need and want.

Effectively understanding who makes an ideal client allows you to create content that powers your entire business, and delivers a specific message around your product or service. Your key is to define a very narrow focus, with very specific demographics or a very specific problem or need and create content around your customer purchasing decision journey. You can always expand your reach after you gain traction, but you can also become a big player in this smaller market as you grow.

Your Content Helps Influence Your Ideal Clients Buying Behaviour

There’s no longer any question that social media is a necessary marketing tool for your business, especially if you want to influence their buying behaviour, remain relevant and visible in today’s busy online world. In fact, 92 percent of marketers say that social media has helped them increase exposure, which means if you aren’t using social media to its fullest, you’re missing out on a huge opportunity.

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There is no denying that social media marketing has many advantages for startups and established brands. By having the right social media marketing strategy you will be able to increase your traffic, dominate your SEO keywords, improve your brand loyalty, generate healthier customer satisfaction and much more.

Your Content Helps Influence Your Ideal Clients Buying Behaviour

Your competition is already increasing on social media day by day, so don’t let your competitors take your ideal clients. The earlier you start, the faster you see the growth in your business.

In a nutshell, the direct benefit is that more people will find your website and social profiles leading to more connections. The indirect benefit is in the form of an extra link that points to your website from your social profiles.

In order to rank well and yield proper results, you must deliver a consistent message across all of your social channels. That is why we encourage you to have a minimum of 22 x blogs and over 122 x social media posts, within your marketing strategy so that you can attract more ideal clients into your business.

Up to 80% of customers feel that the product or service learning experience a company provides is just as important as its products and services. That’s why, as a business owner, your goal is to create a high-value, pleasurable, and a frictionless learning experience during the sales cycle that helps influence your ideal clients buying behaviour.

In order to rank well and yield proper results, you must deliver a consistent message across all of your social channels

Your Content Helps Influence Your Ideal Clients Buying Behaviour

This is why it is important to use your social posts, blogs and eBook to help make the learning experience as easy as possible. Especially when up to 68% of your ideal clients will be doing their own research and finalising a list of companies they want to contact.

This is why we make sure you have all the tracking codes installed so that you can use them to find more ideal clients. So when your ideal clients read your articles your LinkedIn Insight Tag will fire and allow you to create a highly-converting lookalike audience.

Lookalike audiences can help you extend the reach of your advertising campaigns to more qualified prospects. We show you how to improve your campaign reach by 5-10x while still reaching the kind of highly-quality audiences that matter most to your business.

You will be able to target your ads to additional ideal clients you may not have previously considered. These ideal clients match a similar ideal client profile to your existing ideal clients — so you can start to win more deals.

Then we move onto interest based targeting, which allows you to reach members with relevant ads that match their professional interests.

Now that your Insight Tag has fired and your Facebook Pixel has fired you can create retargeting audiences. This is where you decide to show new adverts to the people who have already consumed your content so that you remain at top of mind.

Your Insight Tag and Facebook Pixel will help lower your advertising cost per clicks

It is important to accept the fact that your ideal clients are busy and have other stuff going on in their life. Remarketing gives your ideal clients a gentle reminder to finish what they started when they landed on your website.

Your Content Helps Influence Your Ideal Clients Buying Behaviour

It is also a very effective way of reinforcing your branding and messaging to your ideal clients every time they see you around. They’re slowly getting to know you, and learning to trust you, and when they finally do have a free moment, they are increasingly likely to do business with you.

This increases your chances of converting website traffic into interested email subscribers and then influencing their buying decisions.

The benefit of dealing with just your ideal client is, it’s ideal, it’s a whole lot easier. They’re going to, as Simon Sinek says, “Not buy what you do, but buy why you do it.” The point of your blogs and social media posts is not to just attract anyone that might need your product or service. The point of your content is to do business with people who believe in what you believe.

Your product or service content highlights their priorities, addresses the problem they are currently focused on, and delivers the solution they are searching for. When you can attract your ideal client, everything falls into place and converting cold traffic into ideal buying clients, becomes a whole lot easier.

Your Content Helps Influence Your Ideal Clients Buying Behaviour

Now that your traffic is increasing, you need to be able to convert this new traffic into interested email subscribers, otherwise you run the risk of letting them bounce away never to return…To do this you will need a Lead Magnet.

This is something you use to convince your ideal client to hand over their email address. Although your ideal clients will probably be reluctant to hand over their email address for just anything, which means you need to offer something that has perceived value.

This is why we create three different lead magnets for you so that you have a much higher chance of collecting more email addresses. The first is an eBook which uses all of your answers in such a way that it creates 3 chapters. Typically these eBooks have between 40 to 100 pages, so they are very useful.

Your ideal client will get a huge amount of value from this type of eBook and you can use it as a selling tool. If you meet a new potential client and run out of time, you can now send them your eBook and they will get exactly what you do, which is perfect for increasing your conversions.

Your ideal client will get a huge amount of value from this type of eBook

Then we produce a webinar and workshop for you. These are very powerful conversion tools because you are able to interact with your ideal clients on a live basis. Which helps to build trust, relationships and prove that you are an expert. 

Your Content Helps Influence Your Ideal Clients Buying Behaviour

It’s then important to keep interacting with your new traffic and interested email subscribers. This can be done by creating social groups on platforms like LinkedIn or Facebook. This is where you can create a group on a specific subject and invite everyone to join in on the discussions.

The great advantage of groups is that every post you put in will go to every person. This means you can constantly interact with all of your community. It helps to notify people about your blogs, webinars and workshops. You can also launch promotions and get a much higher conversion rate.

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