Step 1 is all about Growth: This is Part 4 of 9

We understand that content creation is the Achilles heel of nearly every business. Your content needs to be in context to your product or service solution. It needs to help your ideal client achieve the solution they are searching for, which means it needs to help influence their purchasing decision journey.

With so much information available online, getting the attention of your ideal clients is an uphill battle. You need to stand out, be consistent and deliver the solution they want. This is why we make sure your Homepage, Product or Service pages, your eBook lead magnet page and your Blog pages are easily found by making sure they are all SEO optimised. Which is why we integrate your ideal clients keywords into the content we create.

When it comes to creating and delivering your product or service messaging, we use a systematic approach that uses a specific ‘SEO Content Creation Questionnaire’ that is based on your ‘SEO content creation MAP’.

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Creating Content For Your Ideal Clients

By using a mapping framework it makes it so much easier and faster to capture your ideas and create depth to your content. It also helps you to create content that has substance and balance.

As soon as your ‘SEO Content Creation Map’ and ‘SEO Content Creation Questionnaire’ have been completed, you submit your answers into our ‘Done For You Content Creation Framework’ team who create all of your content.

Once we complete your social posts, blogs, eBook Lead Magnet we hand back your ‘Master Content SEO Document’ which contains everything you need to launch.

You can then start to post your 122 x social posts and 22 x blogs into your new Blog Page template, LinkedIn and Facebook pages.

Our objective is to provide you with an affordable option to get your SEO content strategy implemented and be part of our growing community. With our Done With You service we answer your questions and make sure you’re getting the most out of your SEO content and web page optimisation. You don’t have to do this all by yourself. We support you with documentation, educational resources and video tutorials that give you the best opportunity to take your content creation and SEO strategy to a whole new level.

A complete SEO Content Strategy – Done For You

Our online video tutorials are easy to follow. We have created detailed videos for every step of the journey so that you will always know what you are doing and why. These blogs and social posts are all in your own words and focused on your product or service, which means they are exactly what you want your ideal clients to consume.

Creating Content For Your Ideal Clients

Your blogs and social posts are provided back to you ready for scheduling out over the year. When you can consistently deliver content across all of your social media platforms, you will attract new ideal clients on autopilot.

Your social posts will have call to action links that send your traffic directly into your blogs and your blogs will have call to action links that send your traffic over to your eBoom lead magnet. Your eBook is designed to convert your traffic into interested email subscribers so that you can start to build a community of highly qualified sales leads.

As a business It is critical to build a community so you have time to develop trust, authority and relationships. The easiest way to build a community is to encourage your ideal clients to join you on LinkedIn or Facebook or any other social platform that they hang out on. Now you are building a community of interested sales leads who find value in your product or service messaging.

Creating Content For Your Ideal Clients

We work closely with you to create content that speaks to every stage of your ideal clients purchasing decision journey. This allows you to make more connections and generate more potential sales.

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Given Google’s algorithm updates, you have to direct your focus towards creating great content for your ideal clients. From a keyword search standpoint, you need to move from a keyword-centric approach to a keyword and content-centric approach that is based on your ideal clients search intent.

Creating Content For Your Ideal Clients

What does that mean exactly? It means you have to dig deeper to understand your ideal clients and their purchasing decision journey. The ‘SEO Content Creation Map’ helps you plan each stage of that journey.

But before I get into the how-to, let me explain the benefits:

You will be able to create content that better matches your ideal clients keyword search intent. It increases your SEO rankings which in turn increases your website traffic so that you can create more sales leads. Your social posts will drive more traffic to your blogs and your blogs will drive traffic to your eBook lead magnet. The more highly qualified sales leads downloading your eBook, means you the more interested email subscribers join your community. The larger your community, the more predictable your sales become.

The ‘SEO Content Creation Map is the next revolution in search strategy and it’s all about aligning your content more closely with your ideal clients needs. The more you create and execute a mapped out content strategy the easier it becomes to win out over competitors who lag behind at content creation.

Create SEO content that better matches your ideal clients keyword search intent

Creating Content For Your Ideal Clients

The ‘SEO Content Creation Map is the next revolution in search strategy and it’s all about aligning your content more closely with your ideal clients needs. The more you create and execute a mapped out content strategy the easier it becomes to win out over competitors who lag behind at content creation.

Our ‘SEO Content Creation Map’ provides a clear, organised structure in which you can plan, create and measure the effectiveness of your content. Now you have a framework that helps you map content to your ideal clients persona and purchasing decision journey.

And it gives you the SEO and analytics data to understand how your content is performing.

A map will stay in our brain in a way that a statement or a series of points doesn’t seem to be able to. The practice of designing and considering ideas via a map is like borrowing brilliance. The act of positioning your product or service into a map, and thinking as you do so, creates structure. It creates a framework for thoughts, in which you get to capture genius and play with ideas regardless of your brain’s capacity to do so. At its simplest, a map is a visual representation of your key ideas using sections and topics to convey meaning and connections.

The very first thing your map needs are headings. Nobody will buy your product or service if they can’t see how it will help them. In other words, when they first see your map and read the headings it needs to give them the solution they want.

The practice of designing and considering ideas via a map is like borrowing brilliance when creating content for your ideal clients

People need to see exactly where they are right now – we call this Point A – which is typically a specific pain or a specific problem. Then they need to see how fast they can get to Point B – which is typically a specific gain or specific solution.

Creating Content For Your Ideal Clients

This is the solution that will help them achieve the end desired result they’re ultimately searching for.

When you introduce a map from Point A to Point B, and highlight the steps they need to take, it tells your ideal clients your product or service is relevant to them.

When you introduce and highlight the headings, you create desire. It tells your ideal clients that you are the person with the plan to help them get where they need and want to be. You give them a sense that there’s a roadmap that’s all about future possibilities.

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Your ‘SEO Content Creation Map’ headings make up the satellite view of their route, and highlight the turn-by-turn directions.

Your content map becomes the compass that your ideal clients need to achieve their end desired results that they are searching for. It allows you to deliver context rather than just content. It is the amalgamation of unique steps coming together to create one logical journey.

And this is how you remain relevant and visible in today’s busy online world.

As a business owner we understand that you do not have the time to create and schedule a consistent flow of Social Media Posts, and spend multiple hours creating and posting Blogs. This is why we created the ‘SEO Content Creation Map’. Once you have completed your content map you will have the steps and focus points for all of your content.

Creating content for your ideal clients means you can attract them into your business and convert them into ideal buying clients – download your eBook Prospectus to learn more:

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