Step 1 is all about Growth: This is Part 5 of 9
We go through each of the steps and focus points together to create your content that helps your ideal clients get to Know, Like and Trust You. This is done with the ‘SEO Content Creation Questionnaire’ that has been specifically designed to complement the content map. Making it so much faster and easier to create all of the content required. This interview is where we ask you a series of questions that are specifically focused on your company and your product or service. Your answers will help your ideal clients get to Know, Like and Trust you.
We start with step 1 which is all about helping your ideal clients to get to know more about you and your product or service, Then we need your ideal clients to Like you, so we focus on the core struggles they are having and how your product or service will help them achieve the results they are searching for. And finally we need your ideal clients to Trust you, so we cover the Solution you deliver and make sure they can see themselves achieving the desired results they need and want.
This Blog is part of our SEO Content Creation Prospectus Guide – Click to get the full guide:
They proofread and make sure everything is comprehensible and in perfect order before handing back your content.
No more having to stare at a blank sheet of paper or a blank screen and wondering what to write about. Instead you will have Blogs, Social Media Posts, Lead Magnets, Email Sequences, Webinars, SEO optimised content for your webpages, and much more created for you. Once we hand back your completed work, you simply make any minor edits or delete parts that you feel are no longer needed.
This saves you an incredible amount of time and makes it so much easier to create a consistent amount of social media posts that generate a consistent flow of traffic to your blogs. Your blogs can then drive traffic to your eBook optin page, which in turn converts your traffic into interested email subscribers and builds your community.
We save you an incredible amount of time and make it so much easier to publish consistent SEO content so your ideal clients get to know, like and trust you
The fact is your social media posts and blogs will increase your brand’s awareness. 72 % of small businesses use social media posting and blogging to attract new customers. Furthermore 33% of customers have identified social media as how they identify new brands products and services.
A consistent delivery of social media posts and blogs, tells your ideal clients that your brand is active and focused on building a loyal communication. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence. 71% of consumers who received a quick response on social media would recommend the brand to others.
By being consistent with your social media posting and blogging, you become more recognisable, trustworthy, and reliable to your audience. It will allow you to create and maintain a relationship with potential or current customers.
Let’s face it, we all have a general understanding that social media is a necessary tool for helping us grow our business. But it’s a vague subject and can mean a million things. It seems like everyone is a Social Media specialists and they can all help you grow your business into multiple 6 figures. And at the end of the day we know that is not true because the only person who can grow your business is you.
The only way to grow your business online is to generate a consistent flow of social media posts and blogs. They will help your business increase its visibility, build relationships and convert new traffic into ideal clients.
Find out how to get your ideal clients to Know, Like and Trust you with your content. Download Your Free Guide:
But when it comes to understanding how to use it effectively and knowing the different techniques and algorithms for each of the platforms, it becomes an overwhelming mess. And you simply do not have the time to do it all. So what is the answer?
You need to get a 3rd party involved who can help you create all of your content. But that opens up a new can of worms. They will never create the sort of content you really want and they will never be able to write content in your wording. Even if you do find a great content company it will take you weeks of working closely with them to get writers who share your passion for your product or service and really understand the problem you solve.
So what do you do?
There are no shortcuts to this challenge – so you need to accept it and do the work yourself!
The fastest and easiest way to get this done – is to use our ‘SEO Content Creation Map’ so that you can create the journey your ideal client takes from having a problem to using your product or service to achieve their solution. Then you need to use our ‘SEO Content Creation Questionnaire’ to answer all the questions.
The fastest and easiest way to get this done – is to use our ‘SEO Content Creation Map’
Then hand back your answers to our ‘Done For You Content Creation Framework’ team who will create all of your content and hand it back to you within a ‘Master Content SEO Document’. This means all of your content is in your wording and talking about everything you want your ideal clients to know. When your ideal clients learn from the knowledge you have, you will prove to them that you are an authority within your industry, which in turn builds trust and relationships.
We break your content up into 3 steps and each step has its own unique focus points, your steps are your core message and your focus points provide additional details. This makes sure your social media posts, blogs, lead magnets, emails and webinars are all connected and provide the logical steps that help influence your ideal clients buying behaviours. We also create your content in the format of a script rather than focusing on the grammar we were all taught at school.
That way it feels more like a conversation, and by breaking each step into bite size chunks with their own heading names, it increases the skim-ability of your content. This makes it so much easier for your ideal clients to consume it.
We create content that feels like a conversation so your ideal clients get to know, like and trust you
By following our MAP your content provides your ideal clients with a good sense of what your product or service can do for them. Which ultimately allows you to engage with them much faster.
Organising your steps and focus points into a logical map connects your messaging together in such a way that it has a purpose and makes it very easy to consume.
The main reason why we interview you via a structured ‘SEO Content Creation Questionnaire’, is to be able to create content that we know you will be happy with. All of the content will be made up of your own answers which means it will be exactly what you want your ideal clients to consume.
Each blog is handed back to you for sign off, which means you have the opportunity to make any last minute edits so you are completely satisfied with the final draft before launching.
When an ideal client first finds you, they are going to be skeptical, which means you only have a few seconds to capture their attention and prove that you are an expert and have a step by step logical path that gets them from point A to point B in an acceptable time frame.
So we start with step 1 and produce an attention grabbing introduction that captures the interest of your ideal client. Then we move onto step 2 and prove that we understand their struggles and have the solution to solve them. Then in the third step we outline the solution your product or service delivers so that your ideal clients want to buy from you.
When your ideal clients are searching for a solution to their problems, they are only interested in one thing – “what’s in it for them”… so we use your content to prove that you have exactly what they are looking for.
This helps to influence their buying behaviors and convert them into ideal clients.