Step 1 is all about Growth: This is Part 7 of 9
When it comes to creating the perfect social media posting strategy that generates awareness and attracts your ideal clients, you need a content MAP. This is because your content only works when the right people see the right posts, at the right time. Which is why so many business owners struggle. You also can’t assume that your ideal client only uses one particular social platform. To get your content noticed requires eye-catching headings and imagery. You need to use your headings and photos to grab the attention of your ideal clients within your social media posts and blogs, regardless of the platform.
You need to have a blog strategy that consistently delivers blogs and they need to be optimised for your keywords and deliver relevant information that your ideal clients are searching for.
The best way to get your blogs found is to apply a social media posting strategy that delivers a minimum of 20 posts per blog – I personally deliver 50 posts per Blog to make sure they get noticed and read.
This Blog is part of our SEO Content Creation Prospectus Guide – Click to get the full guide:
When it comes to your social media posting strategy we use a special technique. We send an interesting sentence within the post, it is easy and fast for your ideal clients to read and if it peaks their interest, they just click through to read the blog.
Don’t forget that every click is a mini win for you because you use your tracking pixels and codes to cookie them and start sending advertising…
This means you want posts scheduled out on a daily basis so you eventually capture your ideal client on the right platform, at the right time, with the right message so they click through and land on your blog.
Every social media post and blog needs to have call-to-actions to get your ideal clients downloading your lead magnets. There’s no magic formula or ratio. You need to mix it up in different ways, and just stay consistent.
While most businesses rehash vague general content, your ‘SEO Content Creation Map’ helps you to stay focused on your customer purchasing decision journey. This distills your knowledge into specific action steps that your ideal clients can easily follow. Making it easy for them to implement your ideas.
With your Social Media Posting Strategy every click is a mini win for your business because you can send them advertising with your tracking pixels
Once you know where your target audience is hanging out, and which blog is resonating the most with them. You can start to use advertising to increase the traffic to it. Your analytics will tell you which blog creates the highest traffic, and this is the blog you use to grow your community, and promote further engagement.
This is how you use your content to build relationships, trust and prove that you are an authority within your chosen field of expertise. Your content will create a Journey that takes your ideal clients from Point A – Problem – to Point B – Solution so they can be converted into highly qualified sales leads and then into profitable sales.
When it comes to delivering your blogs, it’s pointless unless you can get them in front of your ideal clients so they read them. To make sure this happens we use different keywords within each blog, to make sure they get found in search results. Then we teach you how to upload them into your website and LinkedIn. Which means you will be using two different Blog strategies.
Blogging is very powerful and does wonders for your business. Don’t expect miracles in a short period of time, but within a year, your blog should be kicking butt. Without fully SEO optimised blogs, your blogs won’t do much for you. With fully optimised SEO blogs, you’ll start noticing that your blogs will get more search engine traffic than your homepage. We start with your Headline and make sure it relates to something your ideal client would type into Google.
Your social media posting strategy will get your content found by your ideal clients, download your Free Guide
If they would, then you are more likely to get search traffic. The headline needs to evoke curiosity so it generates more clicks. It needs to be short and to the point. Clarity is also important because if people don’t know what they are clicking on, they will bounce right off your blog. We make sure to include your keywords or phrases within your headline to help rank higher on Google searches.
Our templates create a structured introduction that uses questions to hook your ideal clients, and gets into the body of the post as quickly as possible.
Once your ideal clients read your introduction, they will know if the post is a good fit for them. They include pictures and videos if required that entices them to continue consuming your content.
The body uses subheadings to make it easier for your ideal clients to read and skim your content. Each of the paragraphs are split up with images to make them seem fewer than 5 lines, anything longer could make your content seem overwhelming to read.
This social media posting strategy relies on your headings to pattern interrupt your ideal clients so they will know if you have the solution they are searching for
When we create your content we use the words “you” and “I” to create the illusion of a conversation. If required, we italicise questions within your post to make your content seem more personalised.
Your content is created in such a way that it is teaching your ideal clients in a story format so that they remain hooked. By using your answers to specific questions your content is very concise and avoids any fluff, because your ideal clients are time poor, they do not want to read anything that wastes their time.
We reduce any fancy words as to avoid coming across as talking down to your ideal clients. Your answers will always have certain emotions such as humor or anger. Which means we use them throughout your content. The goal is to put your ideal clients through an emotional roller coaster like soap operas do.
The template shows where to use bullets or block quotes to help your content be more digestible. It also encourages you to link out to other websites when appropriate. This way, you can email those sites once you publish your post and ask them to share it on their social profiles.
Your social media posting strategy teaches your ideal clients in a story format
Our blog templates also provide you with options, such as mentioning other experts or other people’s quotes to help your content gain more credibility. Another bonus of mentioning experts is that you can ask them to share your content via their social web.
And if you want to make any claims, we make sure you have backed them up as to avoid any difficult questions. And if you want to use stats and data we have options for that so they help you create trust with your ideal clients, and it will help brand you as an expert.
Then when it comes to the conclusion we encourage you to end each post with a question because it’s a great way to help you generate more comments. The template reminds you to summarise the post within 3 short paragraphs. A summary should be short and to the point and provide the gist of the entire post. Sometimes your ideal clients will jump straight to the conclusion to see if it is worth reading the full post. If your summary is longer than 200 words, you might seem like you are rambling. Ideally, it should be around 100 to 150 words.
We also encourage you to make sure your post invites your ideal clients to participate in a conversation about it. The conclusion should encourage your ideal clients to scroll back up to read the rest.
And the most important reason for using our blog templates is because they use specific call to actions positioned throughout the blog to promote your ‘eBook Lead Magnet’ so that you start collecting emails.
Then at the bottom of the Blog we advise our clients to list the other blogs that follow on from the current blog. Each blog is mapped out within the content mapping structure which means they are all connected into the customer purchasing decision journey. This helps your ideal clients who want to consume a few more blogs before making any final decisions.
Then we move onto the second blog strategy which involves uploading your blogs into your LinkedIn personal profile, LinkedIn call their blogs articles. For the first time in the history of media, you can reach the world’s professionals all in one place. More than 610M+ people worldwide gather on LinkedIn to stay connected and informed, advance their careers, and work smarter. Together they comprise the largest global community of business professionals. These are the decision-makers, influencers, and the leaders of today and tomorrow-precisely the people you want to target. Over 80% of B2B marketers use LinkedIn as part of their content marketing efforts.
We create SEO content that influences your ideal clients purchasing decision journey
This is why LinkedIn needs to be a high-level focus within your blogging strategy. It will help you increase your brand awareness, by making sure your prospects get to know you through your content.
It is now safe to say that 74% of your prospects will choose the business who was first to help them along their buyer’s journey. Which means to attract promising buyers and higher-quality sales leads you will need to create a LinkedIn customer purchasing decision journey funnel with your content. The more prospects you have finding your content and consuming your messaging, the higher your chances are of converting them into ideal buying clients.
We follow a similar strategy to your website but instead of adding Calls To Action sections that take your ideal client away from the LinkedIn platform and over to your website, we encourage them to remain on LinkedIn and visit your LinkedIn Company page instead so they can get to know more about you and your product or service.