This blog covers Step 3 Journey and is part 1 in a series of 9
By the time you get to Step 3, you will have a fully SEO optimised content marketing strategy with 4 clear paths to take for generating new sales.
You will have your referrals coming from happy clients telling their friends and colleges to contact you. These people will always be the easiest to convert into profitable sales because trust and authority would have already been established.
Then you will have your social media activity, Blogs, press releases and advertising that is attracting a steady flow of ideal clients into your content so that your Blogs, eBook, Webinars and Workshops can convert them into interested email subscribers and ideal buying clients.
This Blog is part of our SEO Content Creation Prospectus Guide – Click to get the full guide:
These ideal clients typically take a little longer to convert because you still need to build relationships, trust and prove that you are an authority within your chosen field of expertise.
Then the third path for generating sales comes from your search engine traffic. This is where your ideal clients are searching for a solution and finding your content. This will be an ongoing exercise because the more SEO content you create, the more ideal clients will find you.
This is why we create your SEO website pages and create enough SEO focused content for you to consistently schedule content across all of your social platforms and start dominating your chosen search keywords.
Now that you will be attracting new ideal clients into your content, you will be able to convert them into a consistent flow of predictable sales.
For the remaining ideal clients who have not yet purchased from you, you can use your content to keep interacting with them and make sure your content continues to influence their purchasing behaviours, so over time they will eventually come back and purchase from you.
The final path for generating new sales within your fully SEO optimised content marketing strategy will be your online courses.
These will help you generate a passive income. Your online courses are an easy way to generate a steady income without having to do much work. Especially when your ideal clients are achieving the results and solutions they need by simply watching your tutorial videos.
Which leaves you with one final task within your content JOURNEY and that is monitoring all of your ‘Conversion Focal Points’, which are also called of your ‘Call To Actions’.
Your work is done, everything is in place and you now have a completed online marketing strategy. All you need to do from this point on is focus on maintaining its conversions.
Which means all you need to do is keep making small changes to your content to see if you can increase your sales. The more you increase your conversions, the more money you make. That’s the sort of work you want to do, something that immediately makes you more money.
You jump into your analytics and monitor the changes you make to see if more people are flowing along your content funnel.
When you know your fully SEO optimised content marketing strategy is converting, that’s when it makes sense to increase your advertising budgets to get even more ideal clients flowing in.
And to make the Growth Funnel Journey possible for your business, we provide you with 3 different pricing levels to make sure you get this done.
We want to help you do everything we mentioned within these 3 steps. So you can succeed at generating a consistent, predictable flow of interested potential clients who can be converted into highly qualified sales leads and profitable sales.
So let’s jump in and cover the 3 Steps so that you can launch your new optimised online content marketing strategy TODAY…
The third topic within your content ‘JOURNEY’ is all about neutering your community into profitable sales.
Now that your content is attracting a lot of SEO traffic from your social platforms and Google searches. As well as a lot of traffic from your lead magnets and advertising, your community of highly qualified sales leads will be growing at a steady pace.
Your email campaigns will be using your content to filter out the time-wasters and tire kickers, leaving you with a growing community of ideal clients who are interested in purchasing your product or service.
This will be a community of ideal clients who enables you to facilitate consistent, ongoing sales for your business.
This is where your content becomes a powerful asset for your business in terms of marketing, sales, and automation. This automation provides you with more free time to live a lifestyle that owning a business is meant to give you. That’s more money and more time, whilst being able to work from your laptop anywhere in the world.
This is also where you get to choose who you want to work with. When you have a community of ideal clients who are consuming your content, you can afford to say ‘No’ to people who are not your perfect fit.
Which means you will be getting referrals from your existing clients who are the perfect fit for your business because they have the exact problem your product or service fixes. And now you can pick and choose who you want to work with from your community.
This is the perfect combination to aim for because now if you want to grow your business faster, you simply launch promotions into your community and pick the ideal clients who you want to work with.
Once you have a community of ideal clients who are all interested in your product or service, it is time to create more ways of converting them into ideal buying clients.
After all, what’s the point of having a fully SEO optimised content marketing strategy that creates a growing community, if you do not consistently convert them into profitable sales?
As a business owner, we understand that your time is a very precious resource, which is why we can save 80% of your time by doing all of the content creation and technical work for you.
Your SEO Content Creation Map’ and ‘SEO Content Creation Questionnaire’ allows us to take your answers and create everything that is required for your customer purchasing decision content funnel.
This means all you need to do is authorise the final content pieces. It’s so much easier to edit a completed social post, blog, eBook, webinar, workshop, or online course, rather than staring at a blank sheet of paper and starting from scratch.
We do all of the work on your behalf. We know that content creation and technical implementation is the Achilles heel that causes ongoing delays and leads to failure. So we eliminate that from the equation and instead do all of the content creation and technical implementation on your behalf. Which means you have the free time to remain focused on growing your business and converting your highly qualified sales leads to ideal buying clients.
We help you build a fully SEO optimised content marketing strategy that attracts and converts your ideal clients into sales, find out how:
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This blog covers Step 3 Journey and is part 1 in a series of 9 By the time you get to Step 3, you will have a fully SEO optimised content marketing strategy with 4 clear paths to take for generating new sales. You will have your referrals coming from happy clients telling their friends […]...Step 3 Journey, Journey Blog 1 of 9