This blog covers Step 3 Journey and is part 4 in a series of 9

The next focus topic within your content ‘JOURNEY’ is all about getting your ideal clients to take action. Every action becomes a conversion point and the more conversion points your ideal clients go through the faster they become ideal buying clients. So it is critical that you monitor each conversion point and make sure they are all working.

The whole objective of this content Growth Funnel Journey is to attract your ideal clients, get them consuming your content, attending your webinars or workshops and purchasing your online courses or getting on a call with you so you can convert them into ideal buying clients.

Without a continuous flow of call to actions to monitor, your content marketing efforts amount to little more than written exercises. It’s not enough to publish useful information; you want your ideal clients to engage with you and take an action that will provide value for your business.

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In Step 3 you have 20 x call to actions that help you increase your conversions. Each call to action simply makes it easier for your ideal clients to continue along your content funnel until they purchase from you.

Nowadays, your ideal clients understand that a button or a hyperlink is intended for them to click on to learn more, this is why we place CTA’s throughout the entire sales funnel.

It’s all about striking while the iron is hot and making sure you are always offering a fast path to purchase your products or services.

These ‘Conversion Focal Points’ are used within your analytics to measure each conversion point that helps you convert your ideal client into an ideal buying client.

Each of these conversion points is monitored so that you can make the necessary changes if needed to help increase your sales.

Making sure your content produces an ROI is critical and the only way to do that is to measure all of the important parts of your content funnel. A conversion point is where your ideal client has an important interaction with your content. It’s all about making the necessary changes to your content until your product or service is attracting your ideal clients and converting them into interested email subscribers and then into ideal buying clients.

content creation blog social post lead magnetYour call to actions will nurture your sales leads and help you to build trust, authority and develop longer relationships. Each call to action delivers the next logical step that highlights the emotional selling triggers that help influence your sales leads purchasing decision journey.

These call to actions or conversion focal points make sure your product or service content is building a community that will convert into profitable sales. You will only know if your content funnel is successful if you can define, track and measure its success.

These points provide you with a set of defined metrics that make it easy for you to adjust your progress and produce a faster return on your marketing investment. With these clear objectives, you eliminate any guesswork and create a winning sales funnel process.

Once your sales leads start consuming your content, you can validate that your product or service content is in demand. As soon as you have the proof that your content is converting your traffic into interested email subscribers and ideal clients, you can feel confident in growing your business.

This Blog is part of our SEO Content Creation Prospectus Guide – Click to get the full guide:

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This is where you focus and measure the transformation of your ideal clients who are consuming your free content, remaining in your community but not converting into Ideal buying clients. Sometimes it can take longer for certain clients to build the trust they need or develop a relationship with you. This means you need to make sure you are doing everything possible to keep them interacting with you and your content, so you can continue moving them along your purchasing decision journey sales funnel.

When it comes to your call to actions we use a ‘Funnel Tracker Chart’ to measure the performance of each of the 20 conversion focal points to make sure they are all helping you to grow your business faster.

The first conversion focal point is your ‘Product or Service’ and ‘Product or Service Problem and Solution’. It is important to focus your product or service on one message, otherwise, you end up diluting your message and no longer attracting your ideal client.

When you can connect your product or service to the problem and solution your ideal clients need and want, you will capture their attention, and attract more ideal clients into your sales funnel.

The second conversion focal point is your ‘Ideal Client Avatar’. Your ideal client is someone who finds the perfect solution to their problems or needs in your product or service which means they will automatically and unconsciously credit you with knowing the solution.It's All About Getting Your Ideal Clients To Take Action

The third conversion focal point is your Keywords. Your keywords will attract your ideal clients, so it is important to keep adding new keywords to increase your reach. It is important to make sure your keywords are working.

The fourth conversion focal point is your ‘SEO Content Creation Map’ and ‘SEO Content Creation Questionnaire’. All of your content is created from your MAP. Which means you need to review it on a regular basis to make sure it is aligned to your ideal clients purchasing decision journey.

The fifth conversion focal point is your ‘Social Media Posts’. You will use your Analytics to make sure you are always growing your Shares, Likes, Engagements, Impressions and Reach.

The sixth conversion focal point is your ‘Blog Posts’. Once again you will use your Google Analytics to measure the traffic to your blogs and what actions they took after landing on them. Your objective is to get your traffic clicking over to your eBook opt-in page. Keep making changes until this increases.

The seventh conversion focal point is all about your website SEO. You want to make sure your ‘Homepage’, ‘Product or Service Page’, and ‘Blog Pages’ are attracting traffic. Your Google Analytics makes this easy and you keep making changes until you see the traffic increase.

It's All About Getting Your Ideal Clients To Take ActionThe eighth conversion focal point is your eBook Lead Magnet. This means measuring your ‘eBook’ to make sure it is attracting your ideal clients. Measuring the ‘eBook Opt-In SEO Page’ to make sure it is converting your traffic into interested email subscribers. Then checking the ‘eBook Delivery SEO Page’ to make sure it is convincing your ideal clients to continue their learning experience by clicking on your call to actions to travel along your content funnel.

The ninth conversion focal point is your Webinar Lead Magnet. This means measuring your ‘Webinar’ to make sure it is attracting your ideal clients. Measuring the ‘Webinar Opt-In SEO Page’ to make sure your ideal clients are registering so they become interested email subscribers. Then checking the ‘Workshop Delivery SEO Page’ to make sure your ideal clients are attending so they can purchase from you or continue their learning experience by clicking on your call to actions to keep travelling along your content funnel.

The tenth conversion focal point is your Workshop or 5 Day Challenge Lead Magnet. This means measuring your ‘Workshop or 5 Day Challenge Opt-In SEO Page’ to make sure it is attracting your ideal clients and they are registering. Then checking the ‘Workshop or 5 Day Challenge Opt-In SEO Page’ to make sure your ideal clients are attending and taking part in the exercises. This is typically done within a Facebook Group, so you will need to set one up especially for this activity and monitor its engagement.

We help you build a fully SEO optimised content marketing strategy that attracts and converts your ideal clients into sales, find out how:

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