This blog covers Step 3 Journey and is part 5 in a series of 9.
In the previous blog (Step 3 Journey and is part 4 in a series of 9) we covered conversion focal points 1 to 10. The final 10 x call to actions or conversion focal points are all about doing the activities that increase your sales. Being able to measure each of these conversion points means you can consistently make small changes to your content so that it makes it easier for your ideal clients to purchase your product or service.
The eleventh conversion focal point is your Email Marketing. These are the ‘Email Automations’ that go out as soon as your ideal client provides their email address. You will have different automation for each lead magnet and each one will need to be measured and tracked. The objective is to make sure all emails are opened and links are clicked. You simply keep making changes until they are. You also need to delete any suspicious emails from your lists. It is important to make sure you are getting high engagement to help with your deliverability. When your list is engaging your email provider will help make sure more of your emails are delivered.
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The twelfth conversion focal point is your social platform ‘Community Groups’. You need to build your community and the only way is to make sure your ideal clients are joining your groups on the different platforms. The main focus will be your ‘LinkedIn Groups’ and your ‘Facebook Groups’.
Your Groups are very easy to send messages into and keep them interacting with your content. Your emails will be encouraging your ideal clients to join all of your groups.
The thirteenth conversion focal point is your ‘Social Media Advertising’. When you start running adverts you need to keep a daily track on them. On Facebook, it typically takes 7 days for an advert to learn and mature. This means that after the learning period has completed if you are not seeing enough engagement you will have to keep making changes. Once an advert matures, it is still important to monitor it and make sure it is always increasing in engagement and getting your ideal clients clicking.
The fourteenth conversion focal point is your ‘Online Courses’. Your ‘Free Introduction Course’ and paid for ‘Membership Courses’ all have different pages with their videos. So it is important to use your analytics to make sure your ideal clients are clicking through to each page and watching the videos.
The fifteenth conversion focal point is your personal ‘LinkedIn Profile’. It is important to monitor your LinkedIn analytics and make sure you are reaching more ideal clients and getting them to read your articles and social posts. You will gain a lot of leads from LinkedIn so the more activity you do, the more sales leads you will get.
The sixteenth conversion focal point is your ‘Facebook Business Page’. You need to have a personal page and a business page. Your business page will be used for your advertising, posting and private groups. So there is a lot of monitoring for Facebook and it is very easy with their built-in analytics.
The seventeenth conversion focal point is your ‘YouTube Channel’. This is where you can get a huge amount of organic traffic. YouTube will use all of your keywords and you can use every video to point to your website, blogs and lead magnets. They offer great analytics and by making small changes you can easily increase traffic.
The eighteenth conversion focal point is your other ‘Social Platform Accounts’. If you are using Instagram, Twitter, Pinterest and so on…You will need to monitor all of them regularly and make necessary changes to increase traffic.
The eighteenth conversion focal point is your ‘Retargeting Advertising Audience’. You can build these retargeting audiences on Facebook, LinkedIn, Google Adwords and YouTube. They are the most effective audiences because they have already interacted with your content. So you need to make sure they are being built from all of your different pages. Which means they need to be checked regularly to make sure they are all growing.
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The nineteenth conversion focal point is your ‘Lookalike Advertising Audience’. This is similar to your retargeting but instead, this audience is created with the help of your social platforms. They will all be similar to the people who have been interacting with your content so they are a lot easier to convert. Which means you need these audiences growing as well. It is important to keep checking up on them to make sure they are growing.
The twentieth conversion focal point is all about your ‘Sales’. The whole reason we have created this entire content funnel with this regimented structure is to make sure you can generate a consistent flow of new sales. Which is why we have built-in 20 calls to actions that are conversion focal points – they are easy to analyse and easy to make the necessary changes to increase their conversion percentages.
So in this final focal point, you need to look at your sales and make sure they are going up.
As we mentioned, each point is like a link in a chain, if just one breaks – the whole chain breaks. So make sure each point is working at is optimal and you will easily grow your sales faster than you ever thought possible.
The fact is, using your content to generate high-quality sales leads that convert into profitable sales is constantly becoming more challenging in the online digital world.
It doesn’t matter what market you are in, what product or service you are selling or even what price point your selling at. It’s getting harder and harder to attract new sales leads because of all the marketing noise out there, there’s more competition online today than ever before and everyone is trying to capture your ideal client’s attention. So to cut through all that noise is a challenge and today the only way is to produce a effective customer purchasing decision content funnel…
It’s safe to say that the majority of your ideal clients entering into your sales funnel will be in a discovery mode and probably won’t be thinking about spending any money. Instead, they will be thinking about – what’s in it for them, so they will take their time consuming your content and learning more about your product or service. They will be getting to know you, starting to like you and beginning to trust you.
It’s time to create the perfect synchronicity, of the Right Content at the Right Time, deliver it to the Right Person. To do this effectively you need to focus on the middle part of your funnel, which requires another 8 conversion focal points that converts the ideal clients in your community into ideal buying clients.
These call to actions or conversion focal points all work together in perfect synchronicity to keep your ideal clients moving along your purchasing decision journey sales funnel. Each call to action is listed out within your ‘Funnel Tracking Chart‘ which makes it very easy to monitor each one and make sure they are slowly increasing in conversion.
The objective of each conversion focal point is to make small changes to either a heading, an image or the actual content. Then this can be monitored to see if it increases the conversion. This can be done once a day, once a week or once a month, it depends on you. This type of monitoring helps to increase your sales, the more changes you make, the more clients you convert into sales.
We cover all of these changes in your membership course and we will talk more on these memberships in Chapter 3.
We help you build a fully SEO optimised multi-content driven marketing strategy that attracts and converts your ideal clients into sales, find out how:
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