SEO Content Creation Map

The core objective of your ‘SEO Content Creation Map’ is to map out your product or service into your ideal clients purchasing decision journey so that you can influence their purchasing decision and get your ideal client to buy from you.

Your content map becomes the compass that your ideal clients need to achieve their end desired results that they are searching for. It allows you to deliver context rather than just content. It is the amalgamation of unique steps coming together to create one logical journey.

And this is how you remain relevant and visible in today’s busy online world.

We do this by using the ‘SEO Content Creation Map’ that shows exactly what steps are required to get from point A to point B. This means your ideal client can quickly see how your product or service is going to work for them. It always helps to give examples of what you will be doing for them, so they can associate with it. If you talk more on the theory side, your ideal clients are more likely to forget about what you are covering within a few minutes. If you can show a map while you talk, your ideal clients will find it very easy to remember everything you have discussed.

The ‘SEO Content Creation Map’ helps break down the logic steps within your ideal clients purchasing decision journey. Which means you are not just posting any old content, but instead content that meets your ideal clients needs in a way that it generates sales.

We work closely with you to create content that speaks to every stage of your ideal clients purchasing decision journey. This allows you to make more connections and generate more potential sales.

Given Google’s algorithm updates, you have to direct your focus towards creating great content for your ideal clients. From a keyword search standpoint, you need to move from a keyword-centric approach to a keyword and content-centric approach that is based on your ideal clients search intent.

What does that mean exactly? It means you have to dig deeper to understand your ideal clients and their purchasing decision journey. The ‘SEO Content Creation Map’ helps you plan each stage of that journey.

You will be able to create content that better matches your ideal clients keyword search intent. It increases your SEO rankings which in turn increases your website traffic so that you can create more sales leads. 

The ‘SEO Content Creation Map’ is the next revolution in search strategy and it’s all about aligning your content more closely with your ideal clients needs. The more you create and execute a mapped out content strategy the easier it becomes to win out over competitors who lag behind at content creation.

Our ‘SEO Content Creation Map’ provides a clear, organised structure in which you can plan, create and measure the effectiveness of your content. Now you have a framework that helps you map content to your ideal clients persona.

The practice of designing and considering ideas via a map is like borrowing brilliance. The act of positioning your product or service into a map, and thinking as you do so, creates structure. It creates a framework for thoughts, in which you get to capture genius and play with ideas regardless of your brain’s capacity to do so. At its simplest, a map is a visual representation of your key ideas using sections and topics to convey meaning and connections.

The very first thing your map needs are headings. Nobody will buy your product or service if they can’t see how it will help them. In other words, when they first see your map and read the headings it needs to give them the solution they want.

People need to see exactly where they are right now – we call this Point A – which is typically a specific pain or a specific problem. Then they need to see how fast they can get to Point B – which is typically a specific gain or specific solution. 

This is the solution that will help them achieve the end desired result they’re ultimately searching for.

When you introduce a map from Point A to Point B, and highlight the steps they need to take, it tells your ideal clients your product or service is relevant to them.

When you introduce and highlight the headings, you create desire. It tells your ideal clients that you are the person with the plan to help them get where they need and want to be. You give them a sense that there’s a roadmap that’s all about future possibilities.

Your ‘SEO Content Creation Map’ headings make up the satellite view of their route, and highlight the turn-by-turn directions.

While most businesses rehash vague general content, your ‘SEO Content Creation Map’ helps you to stay focused on your customer purchasing decision journey. This distills your knowledge into specific action steps that your ideal clients can easily follow. Making it easy for them to implement your ideas.

The ‘SEO Content Creation Map‘ is broken down into 3 main steps.

Step 1 is where your Ideal Clients first get to know you.

You need to prove to your Ideal Client that you understand their exact problem and you able to help them. Then you need to quickly show that your solution is what they have been searching for. Then you need to quickly prove that you have the experience and credibility to deliver on your promise.

Then in Step 2 you need your ideal clients to Like you, so you focus on the core challenges or struggles they are having and how your product or service will help them achieve the results they are searching for. 

When your ideal client starts reading your content they will be thinking – Prove to me that you understand my struggles, what pain I have and then prove to me that you know what the solution is to my struggles.

This means Step 2 needs to prove that you know what struggles they have and you have a solution that is specifically designed to solve them. This is your first step, so it is important that your Ideal Client gets to KNOW you.

Then in Step 3 you need your ideal clients to Trust you, so you cover the Solution you deliver and make sure they can see themselves achieving the desired results they need and want.

Your ideal client gets to TRUST you.

Your Ideal Client will be thinking – You understand my problem – you have the experience to help – you know what I am struggling with and you have the solution I’m looking for – BUT – What’s the catch? How much work do I need to do? How long is it going to take? And how much is this going to cost me?

Now that you have captured your Ideal Clients attention, you need to get them to Trust You. Which means you need to show that you have a system – a step by step process – a logical path that they can take.  Something that is easy for them to do and won’t take too long. This is where you complete the journey and outline your solution, so that when they click over to your website to view your pricing, they are pleasantly surprised.

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We interview you and use your answers to create the content for your blogs, social posts, emails, YouTube videos so you stand out and attract more ideal clients into your business.

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IT’S TIME TO START USING YOUR CONTENT TO ATTRACT IDEAL CLIENTS

Ready to finally take your sales revenue to the next level?

Discover How to Turn Your Content into Your Biggest Lead and Sales Generator with Consistent, Predictable Results Without Being Aggressive or Salesy

…Delivering your CONTENT consistently across Facebook, LinkedIn and YouTube!

If you’re serious about lead generation, it’s time to leverage your content to its full lead generation potential by implementing a system that builds relationships – relationships that lead to ideal buying clients.

This course is for you if…

  • You are a creative business offering a product or service

  • You’re sick of no-one seeing your business online

  • You’ve tried creating content before and it didn’t work

  • You feel that using content is just guesswork

  • You want to get maximum value for money from your advertising spend

You just want to reach your dream clients every time you advertise…

ATTRACT LASER-TARGETED IDEAL CLIENTS ONTO YOUR WEBSITE, AND CONVERT THEM INTO SALES

THESE 3 STEPS OUTLINE HOW IT’S DONE

content creation for social media

I’ve put together a short video series that explains what we do and why it works…

LET ME SHOW YOU

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STEP 1

blog creation

We start with the ‘SEO content creation MAP’ that outlines what your content is going to be entered on. Then we interview you with the ‘SEO content creation questionnaire’ and your work is complete. We go away and do the rest.

The first step within ‘GROWTH’ is all about getting everything ready for when you create your content and launch. It is important that you have all of your social media platforms optimised and with the same keywording, images and product or service messaging. You will be using all of your social platforms to attract your ideal clients into your business and then depending on which one they hang out on the most, that is where they will see your consistency with your posting and messaging.

The second step of ‘GROWTH’ is content creation for social media. We understand that content is the achilles heel of nearly every business. Your content needs to be in context to your product or service solution. It needs to help your ideal client achieve the solution they are searching for. Which means it needs to influence their purchasing decision journey.

TheThe final step of ‘GROWTH’ is your content execution. When it comes to your Content Execution – it only works when the right people see the right posts, at the right time and that’s why so many marketers struggle with this. You also can’t assume that your target ideal client only uses one particular social platform. Which means getting your content noticed requires eye-catching subject matter and imagery. You will need to use headings and photos that grab the attention of your ideal clients within your social media posts and blogs, regardless of the platform.

THIS BUILS A STRONG SOCIAL FOUNDATION

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STEP 2

content creation for social media

We create your lead magnets that convert your traffic into interested email subscribers. Then deploy a unique LinkedIn sales strategy that attracts your ideal clients into your content funnel. We use advertising on Google, YouTube and Facebook to open up the flood gates and generate consistent traffic.

Now that you have a consistent flow of new traffic clicking on your social media posts and consuming your blogs, we use your answers from the interview we did in STEP 1 to create your lead magnets. We create an eBook, a webinar and a 5 day workshop challenge. The lead magnets are used to convert your website traffic into interested email subscribers. Your lead magnets help to build trust, authority and relationships.

Email marketing trends are constantly changing. Which is why we use a method and strategy that integrates into the customer purchasing decision journey. Each email campaign is directly connected to your three lead magnets and uses the analytic data to help drive your decisions.

When it comes to your advertising we focus on three core platforms, Google for keyword search traffic, LinkedIn for very focused ideal client attraction and Facebook for general awareness. These platforms combined will have all of your ideal clients within them which means you can fill your sales funnel up with highly qualified sales leads that can easily be converted into profitable sales.

CONVERSION INTO IDEAL BUYING CLIENTS

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STEP 3

content creation for social media

This is where we use online courses to build trust, strengthen relationships and prove you are an authority within your field of expertise. We make the necessary iterations that help increase your conversion percentages and get your content converting at its full potential.

Now that you have a growing community of highly qualified sales leads who are interested in your product or service, it’s time to convert your sales leads into profitable new customer sales. The more people within your community, the higher your conversion rates will be, and the more sales you will make.

Your social media posts have call to actions that push traffic to your blogs; your blogs have call to actions that push your traffic to your eBook lead magnet, webinars and 5 day workshop challenges;  they all have a call to action to convert your ideal clients into interested email subscribers. You email marketing has call to actions to build trust, relationships and authority. Your content has call to actions that strengthen your trust, develop longer relationships and prove that you are an authority within your chosen field of expertise. The more call to actions you apply, the faster you are going to convert your ideal clients into ideal buying clients.

Now that you have completed the content curation map, answered the content curation questionnaire, created the 22 x blogs and 122- x social media posts, started building awareness and becoming visible to your ideal clients, started advertising and remarketing, converting your traffic into interested email subscribers through your different lead magnets and started building trust and relationships, you are now on your way to generating a consistent and predictable flow of highly qualified sales leads who can be converted into profitable sales.

CONSISTENT FLOW OF PROFITABLE SALES

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Are You Ready To Start Generating New Sales Leads For Your Business That Convert Into Profitable Sales?

Unfortunately, most people implement only one of these key pillars right or none at all. And that’s why they spend hours and hours on social media without anything to show for it.

But when you know how to leverage these three steps the right way:

  • You generate more leads.
  • You have more sales calls with qualified prospects.
  • You get more clients.
  • ​You increase your sales and profits.

All because you’ve made the decision to use the platform built for business to earn more business – the right way.

LET ME SHOW YOU EXACTLY WHAT YOU’LL BE GETTING

It’s a simple function of scale, volume and conversion. The more you leverage your time and get your product or service messaging in front of the right sales leads, the easier it becomes to convert those sales leads into ideal buying clients. Welcome to a step-by-step system and framework that will keep your sales pipeline full of qualified prospects excited to talk to you.

Content Foundation
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Content Foundation

The first step within ‘GROWTH’ is all about getting everything ready for when you create your content and launch. It is important that you have all of your social media platforms optimised and with the same keywording, images and product or service messaging. You will be using all of your social platforms to attract your ideal clients into your business and then depending on which one they hang out on the most, that is where they will see your consistency with your posting and messaging.

Blog Creation for Social Media

The second step of ‘GROWTH’ is content creation for social media. We understand that content is the achilles heal of nearly every business. Your content needs to be in context to your product or service solution. It needs to help your ideal client achieve the solution they are searching for. Which means it needs to influence their purchasing decision journey.

Content Creation
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Content Consistency
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Content Consistency

The final step of ‘GROWTH’ is your content execution. When it comes to your Content Execution – it only works when the right people see the right posts, at the right time and that’s why so many marketers struggle with this. You also can’t assume that your target ideal client only uses one particular social platform. Which means getting your content noticed requires eye-catching subject matter and imagery. You will need to use headings and photos that grab the attention of your ideal clients within your social media posts and blogs, regardless of the platform.

Lead Magnet

The first step within ‘FUNNEL’ is all about getting your ideal clients email address with the help of your lead magnets. The online marketing landscape is changing at a rapid pace and the only way to stand out and get noticed is to get your product or service content in front of your ideal clients. Then you need to make sure they consume your content and get to know, Like and Trust you. This is why you need three different lead magnets all working together to help attract your ideal clients into your sales funnel and help you build trust, relationships and authority.

Lead Magnet
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Interested Email Subscribers
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Interested Email Subscribers

The second step within ‘FUNNEL’ is all about getting your product or service message in front of the best sales leads or potential ideal clients. One of the core objectives is to attract your ideal clients into your business, and use your lead magnets to convert them into interested email subscribers. Which means you will need an email autoresponder and a series of email campaigns. Your emails play a significant role in building relationships and strengthening your trust.

Advertising

The final step of ‘FUNNEL’ is your advertising. Your advertising will drive more traffic into your social media posts blogs, lead magnets and online courses. It will find your ideal clients and get them clicking over to your content. It will increase the conversion of your highly qualified sales leads into interested email subscribers. It will help you leverage a 1 to many model so you can generate a consistent and predictable monthly revenue for your business. We have created all of your information within Step 1 ‘GROWTH’, which means all you need to do now is focus on your advertising to increase the amount of ideal clients joining your community.

Advertising
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Community
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Community

The first step within ‘JOURNEY’ is all about converting your community into profitable sales. Now that you are attracting a lot of traffic into your content and building a community of highly qualified sales leads, it’s time to strengthen your authority by proving you are an expert within your industry. Which means your content will filter out the time wasters and tire kickers, leaving you with a growing community or ideal clients who are interested in purchasing your product or service.

Call To Actions

The second step within ‘JOURNEY’ is all about getting your ideal clients to take actions that make them consume your content, attend your webinars and getting on a call with you to convert them into ideal buying clients. Without a continuous flow of different call to actions, your content marketing efforts amount to little more than writing exercises. It’s not enough to publish useful information; you want your ideal clients to engage with you and take an action that will provide value for your business.

Call to Actions
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Consistent, Predictable, Sales
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Consistent, Predictable, Sales

The final step of ‘JOURNEY’ is all about using your content to generate a consistent, predictable flow of highly qualified sales leads who can be converted into ideal buying clients…Now that you have completed the content curation map, answered the content curation questionnaire, created the 20 x blogs and 200 x social media posts, started building awareness and becoming visible to your ideal clients, started advertising and remarketing, converting your traffic into interested email subscribers through your different lead magnets and started building trust and relationships, you are now on your way to generating profitable sales.

Hello and welcome, My name is Christian Fumic and I’m the owner of Fresnel Evergreen, which is a digital SALES and marketing agency that specialises in designing custom built Sales Funnels that are Evergreen, which means we use specific algorithms that are evolving to keep up with your ideal clients wants and needs. This is how your business can reach its full potential and start generating a consistent, predictable and highly qualified flow of new sales leads that can be converted into profitable sales.

Bringing Something Different To Your Content Funnel Understanding

We help you win new clients by transforming your product or service into a meaningful content funnel, that helps to influence your ideal clients buying behaviours. The Growth Funnel Journey gets your message in front of 1000’s of new sales leads every single month.

There Has Never Been a Better Time

THAN RIGHT NOW

It’s easily achievable and runs seamlessly in the background whilst creating a recurring income machine without having to deal with overcomplicated technology. And I’d like to take this opportunity to show you – how it’s done.

Using our content creation for your social media marketing strategy builds an audience of ideal buying clients

As new sales leads enter into your content funnel you begin to build trust and prove that you are an authority within your chosen field of expertise, by slowly building relationships through very clever emotional selling triggers that help influence your sales leads buying behaviours, in the form of logical steps. These micro-commitments help to automate the conversion of your cold sales leads into ideal buying clients.

Learn How We Use Your Content To Generate New Sales Leads

I’ll see you inside your FREE Introduction Course.