DIGITAL SALES MARKETING
That Will Skyrocket
That Will Skyrocket
Support your Lead Magnet and Sales Funnel with engaging and traffic-driving content
Element 2 is all about creating your Digital Sales content that is highly accountable, data-driven and focused on generating more efficient and profitable sales.
To do this the Growth Funnel Journey uses a specific signature system that leverages the main emotional triggers that help to influence your sales leads buying behaviors.
We all know about the many amazing benefits of blogging, social media posting, creating actionable content, creating YouTube videos and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, film, and create content!
In today’s busy workplace, the quantity of work that needs to be completed and the speed at which we have to do it, is far greater than it was just a few years ago. We need new tools and systems to help us.
That’s why we created a signature content creation system that provides an outstanding framework for managing time and maximising content creation.
This system revolves around 3 content focus points that each have a set of questions for you to answer. Your answers are then placed within the Growth Funnel Journey. This system helps us to (1) create content faster, (2) avoid mistakes and wasting time staring at a blank screen, and (3) feel less stressed and overwhelmed when creating 174 x YouTube Videos, 174 x Social Media Posts, 42 x Blogs, 37 x Website Pages, 6 x Email Campaigns that contain 102 emails, and of course your Lead Magnet and your the Lead Magnet Customer Journey. This allows you to consistently deliver your content and builds trust. It also makes you credible. And the more content you produce, the more search queries your content can rank for.
And then your answers are inputted into Element 3 which is your custom sales funnel structure and you are up and running.
174 x Social Media Posts
174 x YouTube Videos
42 x Blogs
102 x Segmentation and Engagement Emails
37 x Custom Built Webpages
216 x Links directly into the Trojan Horse Lead Magnet
102 x Links directly into the Evergreen Lead Magnet Customer Journey
STEP 1 = EMOTIONAL SALES TRIGGERS
When you’re in front of the right customer, you know that your product or service is exactly what they need to solve their problems. So we take what’s already working for you and repurpose your content through a custom build sales and marketing funnel system that highlights the key emotional selling triggers that makes up your ideal clients buying journey.
We start with your first two conversion focal points of the Growth Funnel Journey. Your One Thing which represents your product or service and your Ideal Client who will be the person you want to attract into your sales funnel because you have the perfect solution to their current pain state. Which means your One Thing messaging needs to use the same words they would use to describe their own pain state so that your product or service stands out and resonates with the solution they are searching for.
Your ‘One Thing’ is the essential element that will make everything fall into place. It’s where you will be focusing your content creation around. Even if your product or service is made up of many parts that create a whole, you need to simplify and narrow your focus so that your messaging only talks about One Thing. Allowing you to present an all-inclusive laser focused solution to your Ideal Client’s needs that are at the forefront of their mind. Versatility and adaptability are also what makes your One Thing unique.
It is a process or model that allows you to focus your resources on the best opportunities available, to increase your chances of attracting your Ideal Client and thereby achieving a sustainable competitive advantage. Your Lead Magnet will drive the effectiveness of your whole Growth Funnel Journey. When you deliver the right emotional sales triggers, to the right sales leads, based on their specific needs, you will create profitable sales. So this is why we spend time refining your product or service into just one focused message and aligning it to what your ideal clients are searching for.
STEP 2 = SECTIONS & TOPICS
This is a venn diagram that outlines the overall structure of what we will be working on together. I will be asking you a defined set of questions and your answers will have a specific role to play within your Growth Funnel Journey.
To make it easy, we get you to break your One Thing product or service into 3 core sections that each have 3 main topics. We then use this content to attract and educate your sales leads within your sales funnel.
In section 1 we focus on a section called ‘The Foundation’. We simply go through the features and benefits of the 3 core topics that make up the foundation of your One Thing product or service.
In section 2 we focus on the section called ‘The Core Components’. These make up the building blocks of your One Thing product or service and we go through the features and benefits of a new set of 3 topics.
Then in section 3, we focus on the ‘solution’ that your Ideal Clients are searching for. The solution that fixes the problem that is at the forefront of their mind, especially when it comes to purchasing a solution. This allows you to provide them with your One Thing product or service, so when they’re ready to purchase, they will be more inclined to purchase from you.
The we run through sections 4, 5, 6 and 7 to end up with:
53 x Social Media Posts
53 x YouTube Videos
14 x Blogs
35 x Segmentation and Engagement Emails
14 x Custom Built Webpages
STEP 3 = YOUR WHY
This is another Venn diagram that outlines the overall structure of what we will be working on together. As you will quickly notice, I love to use Venn Diagrams! I just feel that they make life so much easier and give an easy overview of complicated stuff.
Once again, I will be asking you a defined set of questions and your answers will have a specific role to play within your Growth Funnel Journey. Now that you have your Topics we simply apply them to 3 new sections. Although, this time we work from a different angle and use the main trigger points that play a significant role when considering a purchase online.
In section 1 we focus on the ‘Pain and Gain’. This is the pain that your Ideal Client is feeling (Point A) and the ultimate gain (Point B) that your ideal client is searching for.
In section 2 we focus on ‘Agitate and Logic’. This is the agitation that your Ideal Client is currently going through, the reason why they are searching for a solution (Point B) and then simply providing them with the logic that is required to get them to their desired outcome (Point B.)
Then in section 3, we focus on ‘Solution and Fear’. This is the solution that your One Thing product or service delivers once they purchase from you and the fear is all about what will happen if they never take action and implement something new.
The we run through sections 4, 5, 6 and 7 to end up with:
121 x Social Media Posts
121 x YouTube Videos
28 x Blogs
67 x Segmentation and Engagement Emails
11 x Custom Built Webpages
The Centre of the Venn diagram = LEAD MAGNET
Then in the centre of the Venn diagram we end up with the Lead Magnet…
All of your anwers combine together to create the basis of your Lead Magnet and your Evergreen Lead Magnet Customer Journey. Without even realising it, you have created a complete sales funnel. But it’s not just any old sales funnel – it’s a Growth Funnel Journey sales funnel!
And that’s because your answers also create the content that goes into:
1 x Trojan Horse Lead Magnet
1 x Evergreen Lead Magnet Customer Journey
12 x Custom built Sales Funnel website pages
32 x Segmentation and Engagement Emails
2 x Webinars
12 x Custom Built Website Pages
and so, so much more…
So, if you are interested in finding out how long it takes to go through these questions – I suggest you book a call and ask…
PAIN AND GAIN
The more vividly you can paint the pain – Point A, the more you demonstrate that you understand your ideal client. As your sales leads reads your content, you want them to feel as if you’ve somehow tapped into the conversation that are going on in their head. And that’s going to help them start trusting you.
You need to focus on your sales leads Pain State – Point A and their Gain State – Point B. All of your sales leads are going to have lots of similar problems, and that’s why your One Thing has captured their attention with your Lead Magnet.
Now they are going to take a closer look at your One Thing product or service to see if it’s going to solve their specific problem. This means Gain is their primary motive, whether they measure that gain financially or mentally. If your One Thing product or service provides them with something that can help them move away from their pain state – Point A and get closer to their desired gain state – Point B, then this will be a dominant reason for wanting to learn more from you by consuming your content or purchasing your One Thing product or service.
AGITATE AND LOGIC
Now that you’ve identified their pain state. You need to make it a little bit more painful by making it emotional. This is where you pour salt onto the wound you’ve just pointed out.
The trick is to not agitate your sales leads too much. This can actually be more general and highlight the bigger picture.
More than likely your sales leads have been searching for their end desired gain state – Point B. Now it’s time to get them taking some action otherwise nothing will ever change for them. So it’s time to agitate their pain state – Point A and get them emotionally connected and feeling uncomfortable, so they are more inclined to take some form of action, especially if it logically makes sense. Then you provide them with a logical solution, the next logical step to take that is easy to do and quick to implement and will get them to their desired gain state – Point B.
SOLUTION and FEAR
Now this is where you get to make everything better. This is when you reveal the solution, your product or service solution, hat will be the One Thing your sales leads have been searching for.
This is very similar to buying car insurance for example. We would prefer not to spend so much money on car insurance but we know it’s the only solution to cover us in the event of an accident. Because the fear of having an accident and not being able to afford to fix all of the damages is far too great, therefore we just pay for the insurance and feel comfortable in the knowledge that we are protected.
If your sales lead is feeling that your One Thing product or service is the perfect solution that will get them away for their pain state – Point A and closer to their desired gain state – Point B, then the fear of not having that solution or even worse, the fear of missing out on the solution all together, will lead them to purchasing your One Thing product or service and implementing what’s needed to achieve their desired outcome – Point B.
This is where you provide your sales leads with a simple logical step, they can either achieve the solution they have been searching for, or remain where they are – in their pain state – and miss out on finding out HOW they can achieve their end desired result.
The only way to find out the HOW, is to purchase your One Thing product or service.
I believe in this so much that I have personally created you a short series of videos that introduces you to what we will implement into your business.
To survive in todays digital marketing world, you need direct-response copy that gets your sales leads taking specific, measurable actions that ultimately drive them to making a purchase. The Growth Funnel Journey provides you with proven techniques to writing copy that grabs attention, sets you apart, and helps you to SELL.
I want to help you take these new ideas and apply them to your digital marketing, so that you can create, implement, optimise and automate the most critical component of your business – Generating Sales Leads That Convert Into Sales!
The Growth Funnel Journey is an online digital business asset, that implements a 1 to many framework into your digital marketing strategy.
So, I encourage you to click the button below to gain instant access to more detail on these 3 essential elements. Have a look at everything we will do for you and your company and if it’s something of interest, then we can discuss it in more detail at a later date.
Thank you for your time and I look forward to connecting with you soon…
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If you know that your business will benefit from a Social Media Marketing, Lead Magnet and Sales Funnel, then book this 60 minute call and we will discuss your Social Media, Lead Magnet and Sales Funnel strategy. You can then decide if this will work for your business. We will not use this call to try and sell you something – this will be an Audit and Mapping call.