H2H or P2P Content
It’s not B2B or B2C – it’s now H2H or P2P
In our new digital media world, it’s no longer Business to Business or Business to Consumer – It’s becoming Human to Human or Person to Person. Which means you need to make sure your marketing has adopted this new style of creating Lead Magnets and Sales Funnels.
There is no distinction and there is no difference; your Sales Leads need to consume content that is from human to a human. In this section you will learn that it’s all about people talking to people (Sales Lead). Your business, your product or service, your Lead Magnet and your Sales Funnel has people behind it. You either own or work in a company that is full of people and if your company is selling to another companies, then you are dealing with people evry single day. Selling is all about human beings with a very specific need and you have a product or service that provides a solution to their need.