Just a quick message from me!
THE INTRODUCTION COURSE VIDEO SERIES
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BONUS BLOG 1
Hi and welcome to your first bonus blog that I call Specificity. I strongly believe that every business out there needs a profitable and meaningful online automated sales funnel that leverages a 1 to many digital selling framework.
Now, if you’re like most business owners, you should already be attracting new clients, through networking, and getting referrals from your clients. Even though this is an important part of your business growth and helps to build trust and authority within your chosen niche, it also comes with its own set of risks, because if you were to stop networking, or stop getting new client referrals, your business is going to be seriously impacted.
That’s why every business needs to be attracting new sales leads, and the most efficient and effective way of doing this in today’s digital world is to have a Sales Lead Generation Campaign working 24 hours a day, 365 days a year – allowing you to shift the balance away from these old limiting risks and towards an asset that helps generate a consistent, predictable and profitable revenue flow.
There’s a lot of marketing noise out there in the digital marketing world and it’s only going to get noisier and noisier, which means it’s becoming harder and harder to stand out and get noticed.
You see, trust is a hard thing to earn online these days. We live in an understandably untrusting world full of companies trying to spam us. Your sales leads have been burnt far too many times, and the net result is that they’re not prepared to part with their contact details anymore and with the onset of new laws like the General Data Protection Regulation (GDPR) it’s only going to get harder.
Bottom line, if you are going to ask for a potential sales leads email, then you had better deliver exactly what they are searching for.
And the great news is, the growth funnel journey is fully compliant with these data protection laws and only delivers very specific content that your ideal clients are searching for and are interested in.
But that also means it’s getting harder to compete and stand out amongst the noise.
Your sales leads are all exposed to a huge amount of generalised marketing and advertising messages on a daily basis and let’s face it – it’s annoying them.
Social media advertising dominates nearly every piece of content, email spam is out of control and page 1 of Google is full of advertisers. As a business owner, we now have more channels to get our messaging in front of potential sales leads, than ever before.
But that also means it’s getting harder to compete and stand out amongst the noise.
Over the years our brains have adapted to all of this marketing noise and knows how to naturally filter the majority of it out.
Simplify put, we have become deletion creatures.
Our brains run a deletion programme based on logic the information that’s not at front of mind or relevant to our current situation is deleted and the information that is at front of mind, and is what’s really important to us at that given moment…is let through….
So here’s the thing…
Your sales leads have this deletion programme running 24/7 so they’re deleting all of your marketing information that’s not relevant or specifically important to them.
Which means your first step to building a profitable and meaningful online automated sales funnel that generates consistent sales leads is going to be information that gets noticed, grabs their attention and gets past their deletion program.
But once you make it past the deletion program, it’s still not over, you now have to slowly start selling and building trust, authority and a relationship. This is why digital marketing doesn’t work anymore. Because it used to be enough, once you made it past the deletion program your sales leads would assume you are the best choice and purchase your solution.
But now they have endless choice, and without starting the selling process at that very first moment you meet, they will not see you as a business who is offering a specific solution that’s exactly what they are searching for.
And that’s why you need a digital sales and marketing system.
A system that bypassses their deletion program and then starts the selling process without them feeling sold to and without you coming across as salesey.
Your Lead Magnet needs a specific digital hack that acts as a VIP pass that bypasses their deletion program.
Luckily, your sales leads deletion program doesn’t always do a great job. It understands what specific subject they are focused on and stops everything else that’s not related. But on the other hand, it let’s in everything and anything that is related to that subject through.
It categorises everything together under the one subject and lets it through.
Just think about buying a car for example, you might think I like the colour matte black and I don’t actually see that many matte black cars around, so I’m going to pay extra and go for it. Then all of a sudden you start noticing matte black cars everywhere to the point where you think someone’s playing a trick on you!
And that’s the perfect example of your brain no longer filtering matte black cars out of your general thought pattern and instead bringing them to front of mind so they can be seen.
And this is what we do with your Lead Magnet…
We make sure it’s the one thing that your ideal client is currently focused on…
The one thing that is their current problem, the problem that they need solved, the problem they are searching for to find the solution, we call that Point A.
In simple terms, they are searching for a solution to get to Point B, within an acceptable time frame and more importantly within an agreed budget.
So by simply connecting your lead magnet to their current pain state Point A, it will easily get past their deletion program.
Your lead magnet becomes your VIP pass.
And once inside, you use the emotional triggers that influence your sales leads buying behaviours within your lead magnet customer journey.
So that’s the reason why you need to have a clear and specific target profile of your ideal client and their Point A and their end desired result Point B, so when their brain sees your lead magnet message, your social media advert, your email, you blog post, your video, it knows it’s something of relevance, categorises it under their search category and lets it through.
Because if it’s not specific enough or easily related to their problem that’s at front of mind, their brain will simply delete your lead magnet and it will never be seen.
Which means your sales lead will move onto a competitor who is selling what they do need.
So here’s the bottom line, the first step to building a winning lead generation campaign that actually generates new business is to craft a clear and specific target profile of the ideal client you want to attract and the main pain they are currently focused on and the gain state they are trying to achieve.
If you don’t do that, your lead magnet message is going to be ignored…you won’t collect their email and you will never get them to contact you.
A common reaction I get when I ask my clients to be very specific and narrow down their Lead Magnet to a very specific targeted focus on just one ideal client persona and one pain state that’s at the front of their mind, is they intuitively think it will cause them to lose business but actually the exact opposite happens because when you have a clear, specific and narrow profile your prospect actually thinks you are talking directly to them and when your message resonates with their pain state, it gets through their deletion program and I’m not saying you have to change the focus of your entire business, I’m just talking about focusing your lead generation campaign on one specific profile and one specific problem at a time.
So have a quick think about your current digital marketing, how would you rate your lead magnet? Is it specifically focused on one target profile of your ideal client? and is it resonating with one specific problem they have Point A and one specific solution they are searching for or needing as an end desired result Point B?
And is it capturing your ideal clients attention, bypassed their deletion program and planting the seeds that will provide them with clear and logical steps towards purchasing your product or service?
And these are just a few things that are required, the Growth Funnel Journey builds a system that does a lot more, so if you want to increase the return on your marketing budget, we should talk…Book in your audit and mapping session call…
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I’M READY – ARE YOU?
If you know that your business will benefit from a Social Media Marketing, Lead Magnet and Sales Funnel, then book this 60 minute call and we will discuss your Social Media, Lead Magnet and Sales Funnel strategy. You can then decide if this will work for your business. We will not use this call to try and sell you something – this will be an Audit and Mapping call.
Let’s find out how we can make it work together…