When someone finds you on social media or through an advert and likes your content, trust starts to build. Once that happens, it’s the perfect time to ask for a small commitment – downloading your lead magnet so you have permission to get to know them.

The first step within ‘GROWTH’ is all about getting everything ready for when you create your content and launch. It is important that you have all of your social media platforms optimised and with the same keywording, images and product or service messaging. You will be using all of your social platforms to attract your ideal clients into your business and then depending on which one they hang out on the most, that is where they will see your consistency with your posting and messaging.