Welcome to The Growth Funnel Journey Lead Magnet
Your lead magnet is an incentive you offer your potential ideal clients in exchange for their email address. As a business owner you need a predictable and consistent flow of new ideal clients to survive, which means you need to attract your ideal clients over to your lead magnet and transform them into interested email subscribers. Once they become an interested email subscriber you need to use your lead magnets to build trust, relationships and authority so you can convert them into highly qualified sales leads and then into ideal buying clients.
Featured Lead Magnets:
5 Day Workshop
5 Day Challenge
Here Is A Sneak Peek Of What We Can Do For You:
Step 1 = Lead Magnets
In Element 1 we run an audit on your current digital marketing strategy and then plan the structure of your lead magnet. We make sure your product or service fits into our signature lead magnet framework. And if it does, we create the structure that will attract your ideal clients.
To make this easily achievable – Step 1 has 3 focal areas:
3 TYPES OF LEAD MAGNETS – Your lead magnet is an incentive you offer your potential ideal clients in exchange for their email address. As a business owner you need a predictable and consistent flow of new ideal clients to survive, which means you need to attract your ideal clients over to your lead magnet and transform them into interested email subscribers. Once they become an interested email subscriber you need to use your lead magnets to build trust, relationships and authority so you can convert them into highly qualified sales leads and then into ideal buying clients.
LEAD MAGNET POSITIONING – Each of the three lead magnets are strategically placed within your customer purchasing decision journey sales funnel and each have a strategic role to play to help increase its overall conversion percentage.
LEAD MAGNET CONTENT – We have designed the content map and the questionnaire interview in such a way that your answers can be repurposed into the three different lead magnets.
Once you’ve achieved Step 1, you are ready to convert your website traffic into interested email subscribers…
Step 2 = Interested Email Subscribers
In Step 2 the core objectives of the customer purchasing decision journey sales funnel is to attract your ideal clients into your business, and use your lead magnets to convert them into interested email subscribers.
To make this easily achievable – Step 2 has 3 focal areas:
EMAIL MARKETING – Email marketing provides an incredibly high ROI, it helps to influence your ideal clients purchasing behaviours, and there are billions of email users and it’s consistently growing, so email is not going away. To help increase open rates your emails need to be personalised, they need to be mobile friendly and it helps to add video to them as well.
LEAD MAGNET OPTIN – An optin landing page is a dedicated web page on your website that is created as a destination for your ideal clients to be able to enter in their name and email address to achieve an end desired result.
LEAD MAGNET DELIVERY PAGE – Your lead magnet delivery page is prime real estate. Your ideal client has just entered their email address and have been transferred across to this page, therefore they are expecting the content that was promised. Which means you have their full attention which is a rare occurrence and needs to be used to your advantage. This is why we create three different lead magnet delivery pages so each one can deliver a unique offering.
Once you’ve achieved Step 2, you are ready to convert your interested email subscribers into your ideal buying clients…
Step 3 = Conversion Into Ideal Clients
Your customer purchasing decision journey sales funnel will automate the conversion of your social media traffic into website traffic. It will then automate your website traffic into highly qualified sales leads and finally it will automate the conversion of your highly qualified sales leads into Ideal buying clients. It will help you leverage a 1 to many model so you can generate a consistent and predictable monthly revenue for your business. We have created all of your information within Step 1 and Step 2, which means all you need to do now is to implement your sales funnel within your website and launch into the world.
To make this easily achievable – Step 3 has 3 focal areas:
ANALYTICS – Your ideal clients are deeply curious, searching high and low for information about a product or service before making a purchase. You should never make an educated guess about your product or service when you first take it online with a sales funnel. It’s basic economics. The most successful businesses are those who offer solutions where there is already demand. Without demand, there are no sales.
ADVERTISING – When it comes to your advertising we focus on three core platforms, Google for keyword search traffic, LinkedIn for very focused ideal client attraction and Facebook for general awareness. These platforms combined will have all of your ideal clients within them which means you can fill your sales funnel up with highly qualified sales leads that can easily be converted into profitable sales.
RETARGETING AND LOOKALIKE AUDIENCES – The core benefit of using Google, LinkedIn and Facebook for your initial advertising campaigns is they all offer the greatest coverage and unique tracking pixels. These tracking pixels add a piece of script called a tag to each person who lands on your blogs, or website pages. Then it collects these people and puts them into an audience which can be used to send different adverts to that ultimately help increase your conversions and lower your cost per click.
Once you’ve achieved element 3, you will have three very powerful Lead Magnets that will help you become an authority within your chosen field of expertise.
KNOWLEDGE IS NOT ALWAYS THE HARD PART,
THE REAL CHALLENGE IS THE IMPLEMENTATION
WHICH IS WHY WE INTERVIEW YOU AND
BUILD EVERYTHING FOR YOU
You need a system for your sales leads to JOIN, a system for your sales leads to ACHIEVE results and a system for your sales leads to STAY with you for years, so you can continue to sell more and more of your products and services.
It’s a simple function of scale, volume and conversion. The more you leverage your time and get your product or service messaging in front of the right sales leads, the easier it becomes to convert those sales leads into ideal buying clients.
So we encourage you to take your Lead Magnets very seriously
GROWTH – When you combine your digital marketing with your sales marketing you achieve business GROWTH and that’s because you start converting more sales leads into sales.
FUNNEL – When you combine your sales marketing with your digital sales and marketing funnel – you achieve a highly converting FUNNEL that automates the conversion of your sales leads into sales.
JOURNEY – When you combine your digital sales and marketing funnel with your overall digital marketing strategy – you leverage a 1 to many marketing model that highlights all the key emotional selling triggers that make up your ideal clients buying decision JOURNEY.
FACT: Your Business Needs Three Lead Magnets
YOU’LL GET INSTANT ACCESS TO THESE MODULES:
Step 1 – Focus Area 1
The 3 Types Of Lead Magnets
Your lead magnets highlight your ideal clients priorities, addresses their problems, and delivers the solution they are searching for. When your lead magnet attracts your ideal client, everything falls into place. This is why it’s important to have all three lead magnets working together to create the logical steps that make up your customers purchasing decision journey. These lead magnets significantly increase your chances of converting your traffic into interested email subscribers. Once you have your ideal clients email address you can start sending out emails to strengthen your trust and build stronger relationships.
Step 1 – Focus Area 2
Lead Magnet Positioning
Your three lead magnets allow you to focus your product or service resources on the best opportunities available, to increase your chances of attracting your Ideal Client and thereby achieving a sustainable competitive advantage. Your Lead Magnets are positioned within your sales funnel to increase the effectiveness of your conversions. When you deliver the right lead magnet, to the right ideal client, based on their specific needs, you will create profitable sales. So this is why we interview you with a specific set of questions that help refine your product or service messaging into your ideal clients purchasing decision journey that is aligned to the solution they are looking for.
Step 1 – Focus Area 3
Lead Magnet Content
In today’s busy workplace, the quantity of work that needs to be completed and the speed at which we have to do it, is far greater than it was just a few years ago. We need new tools and systems that help us. Or in this scenario, you need us to do all the work for you. That’s why we created a signature content creation interview system that provides an outstanding framework for managing time and maximising content creation.
Step 2 – Focus Area 1
Like everything else in the marketing industry, email marketing trends are constantly changing. Which is why we use a method and strategy that integrates into the customer purchasing decision journey. Each email campaign is directly connected to your three lead magnets and uses the analytic data to help drive your decisions.
Step 2 – Focus Area 2
Lead Magnet Optin Page
One of the most crucial aspects that is required when turning your online marketing strategy into a money-making machine is creating your opt-in page. This opt-in page is responsible for building your email list. With an email list, you have owned traffic that you can potentially sell to. From there, the opportunities are limitless.
Step 2 – Focus Area 3
Lead Magnet Delivery Page
The unique techniques we use on your eBook landing page sets the scene for your entire sales funnel. We do this by delivering more than what was promised. Your ideal client is expecting a typical eBook download but instead they are presented with a video version of the eBook and an Audio version. This provides your ideal client with an unexpected choice to consume your lead magnet in the format that best suits them. We also add in a replay of your webinar as a bonus. This allows your ideal clients who are ready to make a quick purchasing decision to dig deeper into your product or service so they are confident that you can deliver the solution they are searching for.
Step 3 – Focus Area 1
Your Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation. Google Analytics is a web-based platform which allows you to collect data about the visitors to your website. It allows you to collect and analyse information about everything from how the user arrived at your website, what they did whilst on your website, whether or not they converted, as well as offering lots of additional information about the user themselves.
Step 3 – Focus Area 2
The fact is, driving ideal clients into your business has never been so easy. Paid advertising gets your product or service in front of millions of potential ideal clients. Now that you have a customer purchasing decision journey sales funnel, it means you can measure and make the necessary changes that help increase your conversion percentages. Allowing your automated sales funnel to do all the heavy lifting and convert your traffic into ideal buying clients.
Step 3 – Focus Area 3
Retargeting and Lookalike Audiences
Once you start building these targeted audiences you can use another very unique feature which is called lookalike audiences. This is where you tell the advertising platform to go out and find more people who are similar to the people who have been tagged, so similar interests and so on. This means you can build a new audience that is made up of people who are very similar to your existing ideal clients. So when you do your advertising into these lookalike audiences your conversions are incredibly higher and as a result your cost per click goes right down. This is how you start to attract more traffic into your sales funnel for less money.
THIS IS A DONE FOR YOU SERVICE:
- 1 x Lead Magnet – eBook
- 1 x Lead Magnet – Email Opt-In Website Page
- 1 x Lead Magnet – Website Delivery Page
- Connection To Email Autoresponder
- 3 x Templated Email Campaigns
- 1 x Templated Lead Magnet Webinar
- Google Analytics, Tag Manager