A Sales Funnel Transforms Your Product or Service Into a Digital Journey That Generates Highly Qualified Sales Leads
The Growth Funnel Journey takes the design of a sales funnel to its next level. To do this we have split it into 3 core elements that are specifically focused on solving your ideal clients particular problems within their buying journey. By splitting a sales funnel into 3 elements it enables you to influence your sales leads buying behaviours, and make sure they convert into ideal buying clients.
Join us and let’s do this together…
Here Is A Sneak Peek Of What We Do For You:
Element 1 = Your Digital Marketing
In Element 1 we run an audit on your current digital marketing strategy and then plan the structure of your lead magnet, your lead magnet framework and your sales leads buying journey. Your lead magnet will attract potential customers to your site and convert them from casual visitors to excited new email subscribers. Your lead magnet customer journey will convert them from interested email subscribers into highly qualified sales leads. providing you with the opportunity to get them on a call or live webinar and convert them into ideal buying clients.
To make this easily achievable – Element 1 has 3 focal steps:
THE TROJAN HOURSE LEAD MAGNET – Your Lead Magnet needs to be an irresistible ethical bribe or a free offer that delivers a very specific piece of content that your sales leads are searching for. You simply need to solve a specific problem with a specific solution for a specific segment of your market. As long as your Lead Magnet has a high perceived value, your sales leads will be happy to exchange their contact information to consume it.
The reason why we call this a Trojan Horse Lead Magnet is because it has a tremendous amount of specific value concealed within it and your sales leads resonate with it’s content within minutes of opting-in and receiving it. And that’s because it delivers an ultra-specific solution to an ultra-specific problem and promises the end desired results that your sales leads are searching for. It starts the journey towards building trust, authority and long term relationships. It uses professional graphics and imagery to establish real monetary value in the mind of your sales leads.
EVERGREEN LEAD MAGNET CUSTOMER JOURNEY – This is where you continue their learning experience. If your lead magnet has done its job, then your sales leads will want to find out of your product or service can really help them find the solution they are searching for. Therefore you provide additional content that proves your product or service delivers the results they need and want. We call this evergreen because you have the opportunity to keep updating your content to ensure it remains relevant, educational and interesting at all times to your sales leads.
CUSTOMER JOURNEY – We run an audit of your current digital marketing framework to make sure you have everything set up and ready for your customised sales funnel. Then we map out your sales leads buying journey and decide on your sales funnels marketing strategy. The Growth Funnel Journey helps your sales leads get from Point A (‘I have a need’) to a justified purchasing decision Point B (‘This is the solution that will resolve my need’). Every part of your sales funnel is designed to influence the key emotional selling triggers that make up your ideal clients buying journey.
Almost 74% of your sales leads buying journey is completed before they even reach out to purchase something. And this is why we create an evergreen lead magnet customer journey that adjusts to these current digital strategies and allow your sales funnel to cope with changing consumer practices.
Once element 1 has been completed, we are ready to create your content that converts your sales leads into ideal buying clients…
Element 2 = Sales Marketing
This is where we create your sales content that is highly accountable, data-driven and focused on generating more efficient and profitable sales. To do this effectively, the Growth Funnel Journey uses 2 specific signature system questionnaires. These questionnaires allow us to quickly interview you and get all the content we will need to create your entire sales funnel. We simply record your answers and use them to leverage the main emotional selling triggers that help influence your sales leads buying behaviours.
To make this easily achievable – Element 2 has 3 focal steps:
EMOTIONAL SALES TRIGGERS – The ultimate objective of a sales funnel is to help get your product or service messaging in front of more people. The more people consuming your content, the higher your chances are of making more sales. Therefore you need to make sure your content resonates with your target ideal client. If your content has the emotional selling triggers that resonate with your ideal clients, then you will make more sales. This is why we interview you and make sure we highlight all of these triggers so you only attract ideal clients.
SECTIONS AND TOPICS – This is the first interview we do with you, it typically takes an hour and we use your answers to generate all of the content we require to build your sales funnel. By interviewing you we can create your content faster, avoid making unnecessary mistakes and save you from hours of content creation. We record your answers and transcribe them into Social Media Posts, Blogs, Website Pages, Email Campaigns and of course your Lead Magnet and your Lead Magnet Customer Journey.
YOUR WHY – This is the second interview we do with you. Once you start getting traction with your social media posts, blogs and lead magnet, we increase your social footprint and generate enough content to dominate your chosen field of expertise. This is a series of 3 interviews that creates an entire year of content that can be scheduled out through our Social Media Marketing services. We call this your WHY messaging it delivers the right message, at the right time, to the right person, and solve the right problem, which makes it very clear that your product or service is going to be the only solution they need.
Once we’ve achieved element 2, we are ready to input your content into your custom built sales funnel…
Element 3 = Digital Sales & Marketing Funnel
This is where we complete the customisation of your sales funnel and launch. Your sales funnel will automate and perpetuate your sales process and transform your digital marketing into a Digital Sales and Marketing machine. It will automate the conversion of your cold traffic from your social media posting, your blogs and your advertising into interested email subscribers. Then it uses your product or service content to build trust, authority and relationships to convert them into highly qualified sales lead. Then you have the opportunity to get your new sales leads onto a call or into a LIVE webinar so that you can talk with them directly and convert them into ideal buying clients. This is the only way you can leverage a 1 to many selling framework that generates a predictable monthly revenue for your business.
To make this easily achievable – Element 3 has 3 focal steps:
INFORMATION – After we have interviewed you, we use your answers to generate all of your information. We use a septic framework that generates all of your social media posts, emails, blogs, micro site webpages, your Trojan Horse Lead Magnet eBook and your Evergreen Lead Magnet Customer Journey.
By focusing on your information, you will be able to build a solid foundation that will get your content in front of the right audience, which frees up your time to be laser focused on converting your highly qualified sales leads into ideal buying clients.
To make sure this happens and you convert your sales leads into ideal buying clients, we have created 12 critical conversion focal points. Each one of these conversion focal points play a critical role in the overall success of your sales funnel.
TRANSFORMATION – Step 2 is all about converting your sales leads into profitable sales and generating a Return On Your Marketing Investment.
It’s time to get your highly qualified sales leads implementing your product or service strategies. As soon as your sales leads convert over to Ideal Clients, you become the go to authority within your chosen field of expertise.
Within step 2 we have created 8 specific conversion focal points that relate directly to your success. These points represent the main parts of the sales funnel that are required to create sales. Each one on its own is 100% responsible for the success of the whole funnel. Which means it’s critical that all conversion focal points are working at a 100% efficiency and are all working together in perfect harmony.
CONVERSATION – Your sales funnel needs to be an environment of dialogue, not monologue, so now is the perfect time to begin adding more conversations with your sales leads and ideal clients.
And when I say conversations, I’m talking about giving your sales leads and ideal clients more of your personal time, experience and knowledge. This can be achieved by offering premium services like webinars or seminars that can fast track their end desired results.
Once we’ve achieved element 3, you are ready to dominate your chosen field of expertise…
KNOWLEDGE IS NOT ALWAYS THE HARD PART,
THE REAL CHALLENGE IS THE IMPLEMENTATION
WHICH IS WHY WE INCLUDE THE 3 C’S:
You need a system for your sales leads to JOIN, a system for your sales leads to ACHIEVE results and a system for your sales leads to STAY with you for years, so you can continue to sell more and more of your products and services.
CUTTING EDGE CONTENT:
So…When you combine step 1 INFORMATION with step 2 TRANSFORMATION, you get CONTENT.
Your CONTENT is going to be what attracts your prospects to you. Your content will convert your website traffic into interested email subscribers and then into highly qualified sales leads. Then you can start to build trust and prove that you are an authority within your chosen field of expertise.
When you combine step 2 TRANSFORMATION with step 3 CONVERSATION – you get COACHING.
And your COACHING is going to be what gets your sales leads and ideal clients to take action, be accountable, start Implementing and ultimately ACHIEVING the results they have been searching for.
When you combine step 3 CONVERSATION with step 1 INFORMATION, you get COMMUNITY.
And your COMMUNITY is what will make your ideal clients stay with you for years. Think about every community you’ve been a part of, from your group of friends to professional networking groups to your neighbourhood. Communities create loyalty based on common interests, personal passions, or even just familiar locations. Similarly, forming a community around your business is just as important as these social bonds. People are attracted to what you’re offering and people buy from people.
Your community will help you to establish trust and credibility and improve customer loyalty. It will allow you to add value to your customer experience and improve customer service while creating brand ambassadors who rave about your business or product.
CONTENT, COACHING and COMMUNITY
So, content, coaching and community is going to be what leverages a 1 to many marketing framework which in turn generates a consistent and predictable flow of new sales leads that convert into profitable sales.
And that’s why we truly believe this is one of the highest level programmes within the industry. Without a sales funnel like the Growth Funnel Journey, your business is going to struggle to generate new sales leads that convert into sales.
So let’s do this together, let’s put a system in place that runs in parallel with your existing business model, let’s get your sales funnel built and generating you new sales leads, so you can free up your time and enjoy the life you deserve.
GROWTH – When you combine your digital marketing with your sales marketing you achieve business GROWTH and that’s because you start converting more sales leads into sales.
FUNNEL – When you combine your sales marketing with your digital sales and marketing funnel – you achieve a highly converting FUNNEL that automates the conversion of your sales leads into sales.
JOURNEY – When you combine your digital sales and marketing funnel with your overall digital marketing strategy – you leverage a 1 to many marketing model that highlights all the key emotional selling triggers that make up your ideal clients buying JOURNEY.
THIS IS A DONE-FOR-YOU SERVICE
From a 1 Hour Interview we create:
Social Media and Blog Creation
- 1 x 1 Hour – Sections & Topics – Mapping call
- 1 x 1 Hour – Sections & Topics – Interview
- PLUS – SOCIAL MEDIA CREATION
- 20 x Foundational Blogs
- 59 x Foundational Social Media Posts
- 200 x Awareness Social Media Posts
- 1 x Lead Magnet – eBook
- 1 x Lead Magnet – Presentation
- 1 x Lead Magnet – Audio
Evergreen Customer Journey
- Building your Video Scripts
- Website Pages WireFrames
- PLUS – SOCIAL MEDIA CREATION
- 11 x Lead Magnet Blogs
- 35 x Emails
- 110 x Awareness Social Media Posts
- 1 x Lead Magnet Webinar Outline
FACT: You Need Your Own Sales Funnel
WE WORK TOGETHER ON THESE MODULES:
ELEMENT 1 – MODULE 1
DIGITAL MARKETING AUDIT
We start out with your digital marketing audit. This is a check-up to make sure everything is ready for your customised sales funnel.
ELEMENT 1 – MODULE 2
TROJAN HORSE LEAD MAGNET
We structure your product or service messaging into the Growth Funnel Journey framework. This provides us with an overview of how your entire content journey will look. Then we decide on the sections and topics that will create your trojan horse lead magnet.
ELEMENT 1 – MODULE 3
EVERGREEN LEAD MAGNET CUSTOMER JOURNEY
We use your Growth Funnel Journey framework and position your product or service messaging into your evergreen lead magnet customer journey. This allows us to connect the emotional selling triggers that help to influence your sales leads buying behaviours.
ELEMENT 1 – MODULE 4
SALES LEAD BUYERS JOURNEY
This is where we make sure your product or service message is focused on One Thing and your messaging is laser targeted at your Ideal Clients. Allowing you to present an all-inclusive laser focused solution to your Ideal Client’s needs that are at the forefront of their mind. Versatility and adaptability are also what makes your One Thing unique. You need to be seen as an authority in one field of expertise, with one product or service that provides a solution to one problem.
ELEMENT 2 – MODULE 5
SECTIONS AND TOPICS
We book in a session and go through your first questionnaire. We record your answers and start creating your 20 x Foundation Blogs, 59 x Foundation Social Media Posts, 200 x Awareness Foundation Social Media Posts, 3 x Email Campaigns, 10 x Video Scripts, 25 x Custom Built Webpages, 1 x Webinar Foundation and your Trojan Horse Lead Magnet and Evergreen Lead Magnet Customer Journey.
ELEMENT 2 – MODULE 6
YOUR WHY MESSAGING
We book in your second session and go through your second questionnaire. Once again we will record your answers and start creating your 121 x Social Media Posts, 121 x YouTube Videos, 28 x Blogs, 67 x Segmentation and Engagement Emails, 11 x Custom Built Webpages and your Trojan Horse Lead Magnet and Evergreen Lead Magnet Customer Journey.
ELEMENT 3 – MODULE 7
STEP 1 = INFORMATION
This is where we start customising your sales funnel. We work our way through the 12 specific conversion focal points. You will see your opt-in landing page, your lead magnet, email campaigns, your evergreen lead magnet customer journey website pages, social media advertising, analytics, your product or service sales page, your first webinar and your community groups.
ELEMENT 3 – MODULE 8
STEP 2 = TRANSFORMATION
Now we move onto transforming your sales leads into profitable sales. This is where we work through your next set of 8 conversion focal points. This is where we create your content that is more sales focused orientated because you have earned the right to start offering your product or services to the sales leads who are in your sales funnel and consuming your content. This is where you will see a new set of email campaigns, retargeting social media advertising, social media activity with stronger calls to action, more activity point your sales leads into your product or service sales page, more analytics to focus your messaging on attracting more sales leads into your sales funnel, more testimonials now that you are developing new clients and more webinars that are sales focused to increase your revenue to get a return on your marketing investment.
ELEMENT 3 – MODULE 9
STEP 3 = CONVERSATION
Within this module we cover the additional services that can be added into your sales funnel, such as starting SEO activity, creating social media launch activity around Events or Seminars, creating Joint Venture social media activities to launch your product or services into other business platforms, creating joint venture webinar series, moving your entire sales funnel into premium marketing platforms like HubSpot to handle everything from a single window, increasing your advertising budgets and focusing on new market sectors or increasing your private community across more platforms.
This module provides your business with additional services that can be purchased separately to help continue your future growth.